#stellabration

Bloomingdale’s has opened its newest The Carousel @ Bloomingdale’s pop-up shop, this time with British designer Stella McCartney. Called, “Stellabration,” the shop features a selection from the brand’s collections, as well as items inspired by McCartney’s leadership in sustainability.

Stellabration will immerse visitors in the world of Stella McCartney, featuring the designer’s genderless “Shared” capsule collection for the first time at Bloomingdale’s, as well as the label’s spring 2021, resort 2021 accessories, and Adidas by Stella McCartney collections. Shoppers will also discover items inspired by McCartney’s eco-conscious approach across beauty, wellness, home, and more, empowering them to live a more sustainable lifestyle. Exclusive “Stellabration” products from Bloomingdale’s, like tote bags, cosmetic bags, patches and face masks, raise awareness for sustainability issues, with messages such as “I Am Not Disposable.”

“Thinking about the future of fashion is what drives and sustains me in all aspects of my work including this project with Bloomingdale’s,” said McCartney.  “For us at Stella McCartney, change has always been about being more in tune with Mother Earth and her creatures and using the fashion industry as a platform to make the message desirable.  I’ve been working towards this change in the fashion industry for many years, proving that you don’t have to sacrifice style for the sake of sustainability.  Living sustainably can start by making small changes, and even these small steps can have a positive impact on the environment.”

Bloomingdale’s will celebrate the opening of Stellabration with virtual and in-store activations. On March 4th, Stella McCartney and Lindsay Peoples Wagner, The Cut’s editor-in-chief, will host a conversation on Bloomingdale’s On Screen, the brand’s virtual event series platform. The two will discuss the designer’s impact in the fashion industry and how to live a more sustainable lifestyle. Click here to register for the event.

Shoppers at the 59th Street flagship can also visit the Bloomscape plant garden to receive a complimentary plant, with a $100 purchase from The Carousel, from April 17th – May 8th. Each plant will have a QR code leading to Conservation International’s website, one of the many environmental organizations Stella McCartney supports, for shoppers to learn about the non-profit’s mission and to donate directly.  Bloomingdale’s also made a donation to Conservation International.