#startupreading

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Coming back on to the topic of learning, it doesn't always need to be lecture notes, online classes and such - there are plenty of amazingly well written books that are absolute ESSENTIALS for people in startups and most importantly they are all awesome!

I am currently only half way through but absolutely loving John Cassidy's "Dot.con" book - which tracks the history of the stock markets and speculative bubbles against the history and rise of the internet. If that sounds even remotely dull then its completely my fault for the way I have described it, it's absolutely exhilarating reading how Marc Andreeson starts Netscape, how Jeff Bezos starts Amazon, etc at the same time as learning about how stock market speculation turned into one of the great crashes of our times. Every detail, story, and activity in this book is gripping, witty or informative. Did you think that Tim Berners Lee invented the internet? Turns out he was merely one piece of a very complicated puzzle (although we all owe him for eternity for guaranteeing it would always be offered free, which ultimately led to it's huge popularity).

http://www.amazon.co.uk/Dot-Con-Story-Internet-Bubble-Burst/dp/0141006668/ref=sr_1_14?s=books&ie=UTF8&qid=1389626939&sr=1-14&keywords=john+cassidy

Anyway, below is a brief description and where to buy guide of top quality startup reads.

The Lean Startup. The Ultimate Startup Guide: Probably the most famous startup book on how to scale your business - Eric Ries' title has pretty much created a cult from the details of this Must have.

http://www.amazon.co.uk/Lean-Startup-Innovation-Successful-Businesses-ebook/dp/B005PR422K/ref=sr_1_1?s=books&ie=UTF8&qid=1389627074&sr=1-1&keywords=the+lean+startup

Business Model Generation: Does what it says on the tin, but with pretty pictures, clear explanations and tons of added value. Don't plan your business without looking through this - very hard to create a business plan without a business model and this is the simplest break down in a professional context you will find! 

http://www.amazon.co.uk/Business-Model-Generation-Visionaries-Challengers-ebook/dp/B00BD6RFFS/ref=sr_1_1?s=books&ie=UTF8&qid=1389627141&sr=1-1&keywords=business+model+generation

The Art of the Pitch: Fascinating account on how much of a role psychology can make when dealmaking between businesses. Hardly rocket science, but lots of easy to follow advice and useful tips!

http://www.amazon.co.uk/Art-Pitch-Persuasion-Presentation-Business-ebook/dp/B0065R53CC/ref=sr_1_1?ie=UTF8&qid=1389627210&sr=8-1&keywords=the+art+of+the+pitch

The Founder's Dilemma: Intriguing account of issues startups regularly face including how to raise funds from family, working with close friends, etc. Appropriate for most people, so many commonly understood challenges are broken down nice and simply for readers to overcome them.

http://www.amazon.co.uk/Founders-Dilemmas-Anticipating-Foundation-Entrepreneurship-ebook/dp/B007AIXKUM/ref=sr_1_1?ie=UTF8&qid=1389627336&sr=8-1&keywords=the+founders+dilemma

The Startup Game: With a foreword from Eric Schmidt the Google CEO, this goes through a lot of experience from VS on what they look for and how startups can make sure they achieve the deliverables that will be expected so they can go to their next stage of funding.

 http://www.amazon.co.uk/Startup-Game-Partnership-Capitalists-Entrepreneurs-ebook/dp/B004CYERLI/ref=sr_1_1?ie=UTF8&qid=1389627467&sr=8-1&keywords=the+startup+game