More mainstream pop artists took a switch to R&B during this time including the now retired singer and dancer, Namie Amuro. After much criticism for dabbling in R&B in the 90s, songs from her Style, Queen to Hip-Pop and PLAY albums started gaining interest; notably Put âEm Up, So Crazy, Girl Talk, HELLO and Pink Key. Along with Amuro, ero-kawaii artist Koda Kumi became a trendsetter after her Best~First Things~ got popular. She had R&B tracks that heightened like ç§ćŻÂ (Secret), this is not a love song and No Way from some of her best albums, Kingdom, TRICK and UNIVERSE. The versatility in J-R&B songs showcased to many in the industry that it was impactful and interest from artists such as Ishida Yukoâs Missinâ U,  SATOMIâs Baby Doll, MISIAâs ANY LOVE, YA-KYIMâs someday, Leah Dizonâs Softly, May J.âs Why Why Why and Yuna Itoâs Losin in the mid 2000âs to early 2010s. Even R&B was pouring into idol songs like Morning Musumeâs Do It Now and Goto Makiâs Tear Drops. Along with these tracks, there were many other standout albums that were heavily influenced such as Hiromiâs Rainbow, Kato Miliyahâs Heaven, AIâs The Last Ai, Jasmineâs Gold, LISAâs Gratitude, BENIâs Jewel and Thelma Aoyamaâs Diary.
Japanese R&B â The State of It All












