#staff reduction

C&W announces VSEP cuts

C&W communications, the parent company of Flow and C&W business will begin its staff rationalisation with a VSEP package.

Flow employs 700 people and staff learned of the initiative hours before a press release was issued on the matter.

Ian Serrao, Managing Director of Flow Trinidad said that “Like other companies operating in Trinidad we have had to find ways to respond to the contracting…

The Last Ship Sails A Tribute to Friends ready to set sail.

I decide to walk to the docks.  I know the ship is there ready to leave and never return.  I want to see it for myself and reflect on its crew. On Friday it will set sail full of friends and memories. This ship will sail out toward the horizon following the same course too many have travelled. I am sad, but hopeful this crew will find their way and reach new shores.

I pause and turn back knowing…

Your Heading (Name, Address, Email, Phone)

  Senior-level marketing executive with solid track record managing business performance and world wide programs, working within corporate structure as a change agen across cross-geographical locations. Successful in strategic marketing, integrated brand management, brand architecture and global positioning. Expertise in:

  Marketing Operations                     Brand Management                Media strategy

Interactive Marketing                     Consumer Promotions             Agency Management         

    Professional Experience

  Company, City, State

Director WW Marketing Dates

Managed marketing infrastructure and process across the US, Canada, and European Regions to ensure consistency in operations and delivery for a $4B manufacturing profit center.

§         Established new product launch processes (product planning, ROI, supplier relationships) to support multiple acquisitions and a corporate restructuring.  

§         Reduced cycle time for product launch from 18 to 10 months.

§         Instituted core competency assessment to align skill set with organizational requirements. Reduced staff 20% while maintaining productivity.

§         Realigned global partners to eliminate redundancy, increase efficiency, and reduce outsourcing costs.

  WW Director, Brand Management Dates

Lead strategic and creative execution of the company’s key consumer brand. Oversaw integrated marketing campaign to include TV, print, social networking venues and retail POS. Grew volume 20% year over year.

·         Aligned brand architecture globally that ultimately led to rating of top brand in the market as recognized by an international marketing survey.

·         Initial launch exceeded all metrics, bringing market share 4th worldwide.

§         Established world class model that continues to be duplicated by other international companies. 

§         Achieved consistent delivery of global brand communications platform while achieving year over year cost reduction goals.

  WW Director, Marketing  Dates

Responsible for all advertising collateral and promotional activity to manage portfolio of the company’s retail products.

·         Member of executive strategic task force to reposition existing products and create price structure to gain market share during an economic downturn.

·         Led internal team that created and executed multiband integrated consumer sales promotion including POS in more than 30,000 retail locations, exceeding revenue projections within first year.

·         Leveraged global sponsorships in driving US marketing programs, maintaining dominant share.

                  Education / PROFESSIONAL DEVELOPMENT

  MBA, School, City

  BS in Marketing, School, City

  Professional Affiliations