DIGITAL DYSTOPIA
Who said the apocalypse couldn’t be glamorous?
People say that the best gifts are unexpected, something that rings true as Marc Jacobs released his Spring 22 collection unannounced on Instagram. The American designer presents a continuation of his apocalyptic vision from the AW 2021 collection.
The 10 A-list models look desirable in Jacob’s dystopian attire, consisting of monochromatic clothing such as obnoxiously oversized puffer jackets paired with ball gown length denim skirts. There is a DIY element to it all which isn’t new to the fashion industry- e.g., ‘make do and mend’ from the 40s and the resurgence of the crochet trend- but it is refreshing in a society that values overconsumption and trends. The plastic paillette dresses from the previous season took on a new life as belly chains and skin-baring tops showing the public that the apocalypse can be glamorous and sexy. The matching eye makeup adds to the grunge aesthetic of the collection whilst also making the models look like a 1960s sci-fi dream.
The running ‘end of time’ theme of the collection mirrors the destruction of the world since 2020. Whilst many thought post lockdown dressing would consist of the glitz and glamour of the 1920s, the new Marc Jacobs collection would beg to differ. However, the flashy paillettes and makeup suggest that within the dreariness of living in a COVID world, there will always be colourful aspects of life.

















