Spotlight: Old South Studios
We recently interviewed Julie Staley, co-owner and lead photographer at Old South Studios. She gives us some incredible advice and insight when it comes to choosing the right photographer, and tells us a little about herself! Check it out...Â
Tell us a little about you...
"I was raised in a home where memories were valued. Â My own Mom developed thousands of rolls of film documenting my childhood, so photography was important to me from a young age. Â Once my own children were born, my husband bought me my first digital camera and I soon began capturing images for friends and family. Â I shot my first wedding in 2009 and was hooked. Â I continued to shoot family photography but my interest in wedding photography began to outpace everything else. Â In 2010, I became a full-time photographer and my husband also left Corporate America in late 2011 to become the company's business manager. Â We added more photographers in 2012 and 2013 and the company has continued to thrive. Â We moved into a commercial studio space in Ballantyne and I absolutely love coming to work each day. In the past 5 years, I've captured 105 weddings and loved every click of the shutter!"
How would you describe the style and personality behind your brand?
"We are a family-company in every way... family-owned and family-centered. We invest in truly getting to know our clients so that once we capture their wedding, we have earned their loyalty for life. Â Our brides come back to us for newborn photography, (we have a dedicated newborn photographer on staff and newborn studio), and then family portraits as they add on to their family tree. Â I treat my brides like family- getting to know all the details of their day, the names of their family and bridal party and how they first knew that their groom was "the one". Â When you know their love story inside and out, their wedding images will never look like anyone else's wedding we capture. Â We often say, "when you invest in the story, you stop shooting from a checklist and begin to shoot from your heart". Â An Old South bride is sentimental, kind and values memories above all other items on her wedding planning list. Â I've had brides budget 65% of their entire budget to hiring us. Â The photos are paramount to these ladies. They will scale down any and all other categories to have beautiful, lasting images from this special day."
What are the most important things when it comes to finding a good photographer? Â
"Even amateurs can manage a few great shots on a sunny day so viewing a photographer's website isn't enough. Â You need to ask a prospective photographer to showcase three very specific things:
A complete wedding from start to finish; not just the best shots on the blog post...
Look closely at their reception work which requires flash/off-camera lighting when the sun has gone down...Â
Ask to see a rainy wedding. Â That way, if Mother Nature unleashes on your wedding day, you have the comfort of knowing you are in good hands with a trusted professional. Â Not every girl gets a 75 degree, sunny wedding day so be sure to hire an all-season photographer too.
Also, be sure to ask your other vendors for photographer recommendations. Â A good reputation can't be bought. Â It's the mark of a person with longevity in the industry and a person that delivers on his/her promises. Â It's just as important as pretty pictures. Â You will work with your photographer for your entire engagement and even beyond (ex: engagement session, bridal session, 8-10 hours on a wedding day and a month or so post-wedding for final images, albums and products). Â This person must have excellent business and communication skills and not just fancy camera/lighting equipment. Â You need to truly connect with that person. You are asking them to be your eyes on one of the most important days of your life. Â Choose wisely."
What are some trends you are noticing for the 2014 year? Â
"We are seeing our Southern brides move away from mason jars and burlap and towards more classic, elegant wedding styling. Â We are always fans of a more timeless look. Â I think Pinterest can be both a blessing and curse. Â Use it for inspiration and a few ideas but don't try to incorporate every pretty trend and idea ever posted into your wedding. Â Be true to your own style and less concerned about was is trending."Â
 What do you love most about your job?
"Relationships. Â I got a birth announcement today from a couple I photographed 3 years ago (a mile high on a mountain top no less). Â They moved to Pennsylvania but I still get a Christmas card every year and today they shared their excitement with me again. Â It's a big deal when someone trusts us with their memories and that relationship doesn't end after "I do". Â On another note, I love being the calm in their storm. Â Because it is a bride's one wedding and I bring the experience of a hundred others with me, I love being beside her when the wedding chaos seems overwhelming. Â At the end of the day, she will still marry the man of her dreams and I love reminding her that the rest is just details. It's my job to "worry"on her wedding day so that she can be a bride who enjoys and remembers the hours that go by too quickly."
 Your favorite quote/words of wisdom to live by?Â
"What the next generation will value most is not what we owned, but the evidence of who we were and the tales of how we lived. Â In the end, it's the family stories that are worth the storange." --Ellen Goodman
Thank you so much, Julie!  If you'd like to learn more about Old South Studios, visit their website, follow them on twitter and 'like' them on Facebook!