TVC “German Prophet”
Open on a man looking like Karl Marx. He is holding a bottle of beer talking to the camera:
Imagine it is 2025. The world is plunged into global trade wars. All of today's economic and political treaties are broken. An arms race between the USA, Russia and China threatens the world with a nuclear kaboom. The European Union is on the verge of falling apart. Markets are highly politicized and fragmented. Consumers are divided on many political issues. Liberals vs nationalists, pacifists vs war-mongers, those who want to 'leave' vs those who want to 'stay'. Moreover, there is a widespread disillusionment with traditional public stewards like governments and non-profit organizations. People are turning to private industries to solve social problems and create a better world.
He takes a swig of beer and continues:
Buying products becomes a popular social instrument to nudge brands to do more. Not only to be 'friends of clean lakes and forests', but also 'friends of world peace', 'social justice', 'democracy'.... In short, 'buying' becomes similar to 'voting'. Backed by millions of consumers, influential brands begin to compete with politicians. They start to form coalitions and 'shadow' governments.
Faced with the new competition, traditional governments and political institutions are forced to stop warring and start seeking new agreements. New social contracts are made to reduce the gap between rich and poor. Social tension and crime start to disappear. Humanity enters a new era of harmony and prosperity.
He pauses and raises his beer bottle:
Cheers to that!
He takes another swig of beer, then with a broad smile looks at the bottle in his hand and adds:
Good brands of the world, unite!
Cut on Close-Up of the beer bottle.
