In the Earbud Era, Sonic Branding Is Marketing’s Biggest Missed Opportunity

Originally published on Adweek.com on May 10, 2016 By Doug Sterne

A Pandora vp looks at today’s audio renaissance

A recent study found today’s consumers spend 4 hours a day with audio. Can you remember the last time you closed your eyes to hear a sound clearly? To ingest the soothing comfort of a babbling brook, to absorb the effortless harmony of a choir, to listen to another human’s heartbeat?…