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Similar to any new phenomenon, online reputation management has been the base of several misconceptions. Many business owners are wary of it as an added expense and many consider it to be simple social media management. While some think of it as just another marketing technique, there are many who literally have no idea how it influences sales and impacts the overall reputation of the company.

So What Is Online Reputation Management?

Only a few years ago the utilization of the internet in engaging the customers was a farfetched idea. Companies did not interact with their customers and there was no open line of communication between the two.

Cut to the 21st century, the situation has dramatically altered. Companies no longer communicate with their customers only though advertisements in the paper or hand held brochures. There is a proactive give and take of feedback directly through social media and online consumer forums. User-generated content has gained popularity and keeps expanding every minute. Relying on the personal opinion of the reviewer, this content may be positive or negative.

Hence, with the growing demand for reviews, comments, blog posts by users, companies started realizing that this content has a direct impact on their sales. This in turn gave rise to the need for online reputation management which monitors and accentuates the brand image using online tools. Companies like Safe Reputations help you monitor any mention of your company online and manage the situation appropriately.

Who Needs Online Reputation Management and When?

Every business and even individuals can benefit from effective online reputation management companies like Safe Reputations. Their services can be useful to you in tackling various problems related to brand image and in accomplishing several goals. Here is a list of some situations in which online reputation management will prove to be of immense use:

Damage Repair: When you are dealing with a wide group of customers, clients, investors etc. there are bound to be a few omissions on your part. Safe Reputations Reviews can assist you in handling such situations.

Expand Popularity: This is especially beneficial for new and small businesses which can gain exposure by using online tools.

Tackling Negative Content: This is one of the major functions of an online reputation management company like Safe Reputations Reviews.  Bad content can dismantle the brand image of any company. ORM companies can effectively help you tackle such situations.

When you are running a business, one of your aims is always to ensure a good reputation about it. After all, a business is nothing without its reputation. Now, you may have always ensured this in real-life. However, if you have neglected your online reputation, then your business is surely going to suffer.

In order to make sure that does not happen, you can hire an online reputation management company such as Safe Reputations. These companies will be working to ensure that the reputation of your company as witness over the internet is a positive one. Of course, gaining an understanding of how these companies work can help you in hiring the right one. As such, here is a list of the methods that typically make up an online reputation management strategy.

Suppression of Bad Content

The biggest source of negativity around your business is bad content. Therefore, you can benefit greatly on suppressing those pieces of content. Some examples of bad content include negative reviews, scathing blog posts and negative reviews. With Safe Reputations reviews, such bad content can be suppressed so that people do not find them. Instead, they will find positive pieces of content that can promote your business.

Analysis and Intelligence

Online reputation management is a one-time thing. You need to be proactive and remain vigilant at all times. After all, you never know when a consumer can give a poor review or write a negative blog post. Therefore, Safe Reputations makes sure that your online reputation is constantly tracked and analyzed. This allows you to get the intelligence and data required for taking preventive measures. It will also enable you to find solutions to reputation problems faster.

Social Media Management and Lead Generation

Social media is an important part of online reputation management. That is why companies offering these services will also be managing your social media presence. They can increase the customer engagement taking place around your brand. At the same time, they will help you to generate leads for your business that originate in social media channels.

Strategy Development and Implementation

Safe Reputations Reviews will not be good enough on its own. You need a proper strategy in place that can ensure that your online reputation remains strong. It also has to be implemented carefully so that proper measures can be taken in times of crisis.

If you are a business owner, you might be realizing the importance that online reputation has on the profitability of your business. If you are thinking about hiring an online reputations management firm like Safe Reputations or have already hired one, you must be fully aware of how they function. Understanding the process of online reputation management is of crucial importance to make sure that you get maximum benefits from the same.

Here are some techniques utilized by the ORM companies to develop their online reputation management strategy:

Promoting Good Content and Suppressing the Negative Ones

If your business has had a lot of negativity surrounding it on online forums, it is majorly originating from bad content. Negative content may include unfavorable reviews, scathing blogs, unfriendly comments etc.

One of the most common techniques of Safe Reputations is to suppress content of this nature. In its stead, positive feedbacks, reviews and comments are promoted so that the search results of popular search engines return generally positive content. This will distract the reader from anything ungainly posted about your company and help you in escaping damage.  

Keeping Up With Social Media Trends

Your social media involvement is a big part of your online presence. Due to this, online reputation managers offer services that effectively manage your social media presence. Social media, if effectively used can be an important way to engage existing and potential customers in activities concerning your brand and help you maintain a good rapport with social media users.

Companies like Safe Reputations Reviews often include social media managers within their online management teams. They can also help in generating leads for your business, by using social media channels.

Constant Analysis and Action

Online reputation management is not a one-time affair which once done can be conveniently forgotten. In order to ensure that the goodwill of your brand is maintained without fail, companies like Safe Reputations Reviews need to stay constantly vigilant and proactive. You never know when a negative comment or blog will come up, and this is why it is important to stay prepared at all times. The quickness with which the formulation of an appropriate response is done can be important in managing the situation.

The success of any business has always majorly relied on one thing: reputation. Even if you offer the best quality products and your service model of has been carefully formulated, a damaged reputation can spell trouble for the business. Now, you may have always worked towards maintaining the goodwill of your brand in reality but your virtual presence or the lack thereof may be harming your sales.

How Important Is Online Reputation?

You may have asked this question numerous times. The answer is “extremely”. The image of your company, as it comes across to potential customers is at stake here.

Imagine that a client or a potential one wants to employ your services or purchase your products. What is the first thing he or she does? Yes, he goes online to read reviews, comments, or basically any information available about your services.

A simple keyword search can show him dozens of pages where there is mention of your company. Now imagine if a majority of the search results returned by the search engine is negative. This can spell disaster for your brand name and you might end up losing your loyal customer base. Safe Reputations can help you ensure that this does not happen and that the return results are overwhelmingly in your favor.  

How Does Safe Reputations Ensure Good Online Reputation?

ORM companies like Safe Reputations Reviews work towards ensuring that the overall presence of your company on the internet is positive and most of the feedbacks, blogs and reviews are in your favor. They continuously work to minimize the rank of bad content related to your brand and ensure that most of what is available on the first pages of the search results are majorly positive.

Safe Reputations also handle social media entries. They track any mention of your company on social media sites are work towards ensuring that the positive feedback is promoted and negative comments, efficiently handled.

How to Make Sure That You Are Choosing the Right Safe Reputations Company?

Although all online reputation management companies offer similar services, they are not made the same. Therefore, before hiring an ORM company, make sure that they offer the services that you require and have expert professionals to handle the problems that you want to be addressed. You must ask about their service costs, together and individually, before making your final discussion.

Online reputation management has become an effective tool of public relationship management. Being a business owner, you will most definitely be aware of how important it is to create and maintain a customer-friendly image of the brand. This image creates a reputation that is good for business and help you procure and maintain the loyalty and trust of your clients.

Rising Popularity of Online Feedback Forums

Any person with internet access today is in the habit of researching the performance of a business online and refers to the search results to form an image of the company. Whether you own a business, a non-profit organization, or any such institution, there will be some amount of information related to you online. Inevitably, some of these may be unfriendly or negative. When a potential customer reads this review or feedback, subconsciously, there will be an image of your brand forming in his mind.

The ratio between negative and positive reviews and the handling of both these situations by Safe Reputations Reviews is the essence of online reputation management. So how do you ensure that your response to negative as well as positive feedback is appropriate? Here is a comprehensive guide to help you tackle some difficult situations:

Personal Insults Are an Absolute No

No matter how baseless a certain negative review or opinion is you must remember the above given mantra. A sloppily devised, off-handed response to a customer can damage your brand image for good. The one thing customers despise more than subpar service is a rude, subpar service.

Therefore, according to Safe Reputations, you need to make sure that you are courteous even while correcting a baseless claim. An offending statement may make you lose the customer for good and destroy your image in the eyes of the eyes of the onlookers.

Falsely Created Reviews Do More Harm Than Good

If you have recently encountered bad reviews, you might be tempted to write falsely positive reviews to try and save your seemingly crumbling reputation. While the temptation is understandable, it is simply a bad idea. If the fallacy of the comment is discovered, it might do you more harm than an actual negative review.

Reputation management is one of the most important aspects that determine the success of any company. Nowadays, the online presence of even small businesses is on the rise. Therefore, online reputation management has become very popular. Damaged reputation on the internet can prove to be disastrous for your brand and can harm the goodwill of your business. A bad review of an off-handed comment can take a negative toll on your company’s credibility. This is why it is of utmost importance to not let online reputation problems get out of hand.

Safe Reputation Reviews are of the opinion that the following techniques of online reputation management are effective in creating and maintaining the goodwill of your brand:

Flooding Online Platforms with Positive Content

When you continuously publish well written and positive content about your business, it can act as a counter to negative write-ups and may be effective in distracting the reader from the unfriendly posts about your brand. To make this possible, the content should be of top quality and have the ability to convince the reader about the good reputation of the goods or services offered by your company.

Keeping an Eye on Social Media Constantly

Safe Reputation Reviews are of the opinion that the best way to ensure that your brand never makes its way out of the good books of the customers is to be constantly vigilant of the trends on social media sites which may bear the clarion call for any future problems. Monitoring your social media reputation on a regular basis and not just when the damage has already been done can be a practice of great importance. This will allow you to come up with speedy solutions and responses.

Immediate and Friendly Responses to Negativity

While dealing with reviewers, especially those are vocal about negative opinions about your company; there are a few things you must keep in mind. Firstly, it is important to come up with a response immediately before the unhappy customer already establishes a negative outlook about your brand.

Secondly, engaging in a friendly discussion as opposed to a heated one will make a great difference. Safe Reputations has found that a friendly response to any problems faced by the customer will not only assure that particular client of your customer-friendly ways but also have a positive effect on the onlookers of the online conversation.