#societing

Why is it convenient to develop a new more specific terminology for social marketing?

©2009 Daniel Mendive, Mar del Plata Argentina.  All rights reserved Background Each society must resolve different kinds of social problems, choosing between various alternatives in order to achieve positive results towards the end of eradicating such problems as drug dependence, alcoholism and AIDS, to cite just a few examples. The desire to resolve these problems translates into the development…