5 Free Marketing Tools: Experts’ Secrets to Running the Best Social Media Campaigns
Do you ever wonder how the best social media campaigns are made? Maybe you’re looking into Facebook, Twitter and Instagram, and are amazed why certain brands always hit the mark with their social media strategy. It’s like they have a crystal ball that predicts exactly what will work in their social posts so that their followers increase in number and like them more at the same time. Wouldn’t you want that for your brand?
If you’d like to create the greatest social media campaigns for your audience, you need to learn how the experts are doing it. Whether it’s Darren Rowse, Jenn Herman or Neil Patel, they all have secret marketing weapons in their arsenal that do the job for them. These are marketing tools that help them gain business insights, improve marketing productivity and, ultimately hack leads and sales growth.
Interested to find out what these marketing tools for social media are? We reveal five of them here.
If you’re looking for trending search terms about your industry at any given time, in any country around the world, Google Trends can give you the answer. It also enables you to compare how popular these search terms are. In addition, it provides other invaluable information for content that you can create. For example, related topics on your search term will give you an idea on other subjects that your audience are curious about. Google Trends also lists the top queries people ask so that you know which one is gaining more interest.
Of course, you want to do an effective job of delivering the best content to your audience. The challenge comes with filtering out trustworthy information from a big ocean of sources available out there. That’s where BuzzSumo goes to the rescue. It’s a content curation tool and more, that lets you sift through all sources online about a topic so that it will simply give you a list of the most shared content. What a relief!
EveryPost helps you find relevant multimedia content that you can use for social media, so your posts are visually strong. It pulls out content from various sources such as Instagram, Youtube, Flickr and even RSS feeds. That’s why you have a wide selection to choose what speaks most to your community. It also has other features that allows you to publish in all your social media platforms.
Klout or Klout score measures how influential your social media activities are. You can connect your social media accounts to this website, and it will tell you how effective your brand or name is, in terms of engagement and influence. Your Klout score can be used as a guide to review your social media standing, and then design your activities towards the level of influence that you want to achieve. Use this tool to determine where you are as an influencer, and move forward from there.
5. Buffer/Hootsuite/Sociamonials
These are all social media management platforms that you can use to create and schedule posts for your social media campaigns. You can connect most of your social media using these tools so that you can focus on content creation. The tools allow you to monitor your posts so that you can receive feedback on how your campaigns perform. They also give you information on the best time to post, based on insights from your post’s engagement history.
You now have in your hands the experts’ secret tools to create the best social media campaigns. Not only are you able to come up with the best social marketing ideas for your small business, but also, you can execute your plan using social network campaign customization, automation and analytics. Just like the pros!
Did you see Sociamonials on the 5th of the list? Do you know that it goes beyond helping you manage your social media accounts so that you don’t have to go through each one of them and save a lot of time? Sociamonials, through its simple user interface, also assists you in creating and delivering promotions and offers. Then it can report back to you on how your social media campaigns perform, so you don’t have to guess and you can quickly adjust your marketing efforts around what’s working. If you want to make your life easier and better, visit https://www.sociamonials.com/
