3 ways to increase in-store social awareness
By simply setting up a Twitter or Facebook fan page, one cannot expect all customers to automatically follow or like your business. It is one of the biggest misconceptions restaurant and franchise owners have when it comes to social media. Brick and mortar businesses also have to claim and manage their businesses on Yelp, Google Places, Foursquare and Urbanspoon. Furthermore, if you are more social savvy, setting up your business on Pinterest also can be effective.
However, these steps are still just the building phases of effectively connecting your current online customers to your multiple social networks. What about your offline customers? Here are three simple and cost-effective ways to increase social awareness and engagement with your customers directly in your area. This will also help to drive offline customers to connect with your business online.
Communication: Educate your staff on each specific social media platform and keep them abreast of new campaigns and check-in specials. Communication is a key component in all levels, including managers to staff and staff to customers. Make sure team members “like” your business fan page, follow your Twitter page, and are familiar with your business on Yelp, Urbanspoon, Google Places and Foursquare. When you’re running a check-in special, encourage team members to check-in and follow the flow to make sure they have a firsthand feel on how it works. Therefore, cashiers and servers know what to do when customers inquire about your social media presence or show their phone with the check-in special... Read the complete and original post at www.smartblogs.com
