Dec 7, 2016
Video is the next Social E-Commerce Trend.
We agree with this huff post article, that Video is the next social e-commerce trend and why we think Brands and Retailers alike should begin to embrace video.
The article also states that Facebook Video is going to lead the pack with better engagement techniques over YouTube. While Facebook may be successful with gaining views with the video content available on the platform, we believe YouTube still wins with the massive content available and being uploaded. In regards to Product Reviews, in particular, YouTube has a higher reach with the variety of reviews available across multiple product categories.
