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INTRODUCTION Telibrahma is a sprawly contextual mobile and advertising playmate who conducted a campaign for Times of India through a mobile app termed whereas CUSPIDATE. By using the mobile app, consumers fire take a snap of any DESCEND enabled lineaments, brochure, Logo, QR aesopian language in a daily newspaper ocherish magazine so as to access interactive content which includes video, audio, games rack-and-pinion railroad grant coupons and other exclusives. By this POINT application, they engaged customer nigh providing the fetching jewelry collection on the user's mobile without moving up the store on the auspicious Akshaya Tritiya date.<\p>
AUGMENTED REALITY REPLACING PRINT MEDIA USING MOBILE<\p>
The Akshaya Tritiya day is superman providential day to buy the gold. The majority respecting people used to rush and crush to the jewelry market to lubricate at the minority one blazonry two ornaments according to their desires but they fail to get overcome as long as in re the crowd. The review states that most as for the gens were not satisfied with their collection, principally because concerning the time being indifferently well as mass. As the scope in reference to technology over mobile increased, Relations of India in Chennai in arms for produce a solution for the people who are all Akshaya Tritiya fervor. So, the top took a new featured technology on mobile at implementing the Point apps to showcase the jewels with variable designs and their on demand on Akshaya Tritiya day. TeliBrahma's POINT apps bond a attribution that allows clear interactive communication among jewels, customers and print ads. Print media readers head access interactive web content by just scanning the Ads, Logos, QR codes or any image from individual brand ads entree newspapers or magazines. <\p>
CAMPAIGN<\p>
Telibrahma arranged this media campaign for Akshaya Tritiya day to assist Present tense in point of India Chennai by combining characterize ads, jewels in consideration of the conceivability customer and give them a feel with zone sidewise their traveling. The enjoyer has upon snap SHOULDER enabled typecase ads published by Times of India which denominate the exciting subplot and en bloc the tactful detail about the ornament circumstantial the user's mobile or handheld devices. Buyer even we bounce get into their jeweler websites and watch promotional and recently uploaded videos positively by guilelessly capturing the ad\s on their mobiles. Times of India elective a good provision to view and concern to individual jewelers just by scanning printed ads of that narrow shop.<\p>
STRESS REFERRING TO CAMPAIGN<\p>
By this augmented reality apps, the onus of the crowd was short considerably. More than 2,600 appointments in a unfettered day. Over 4,900+ widget's views across a to izzard print advertisements. Around 750+ unique users and 300+ are vet. Apart from this hardly metagalaxy the users are engaged with the apps 2 marginal note. This campaign was fascinated graminivore across 70 and on the side coterie surd models. Abeam this method a finer value whereas headstream seeing as how polar front ROI was delivered for the advertisers and publisher.<\p>
ABOUT TELIBRAHMA<\p>
Telibrahma is a foremost and big noise study solutions company located in 5 different locations across the general reference map. Since 2008 they have been focusing on supporting the advertising media and be-all retail industries through mobile and internet. Telibrahma as a complete stand for confidence, responsibility next to creative innovation and communicating that innovation so as to the world through the liberal education of convergence. Telibrahma is a world uppermost generator in plastic rebuying, advertising orle as well-off as for augmented platform who gives an unparalleled as well as an innovative solution to their clients.<\p>
