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RUDIMENTS Telibrahma is a widespread contextual mobile and advertising repertory company who conducted a campaign in lieu of Present of India through a unsteadfast app termed thus POINT. By using the mobile app, consumers can take a snap of any POINT enabled image, advertisement, Logo, QR code in a newspaper or magazine to access interactive content which includes video, audio, games special discount coupons and alien exclusives. By this POINT application, ego engaged customer by providing the exciting jewelry corralling on the user's mobile without moving to the store on the auspicious Akshaya Tritiya day.<\p>
AUGMENTED REALITY FOR SEAT WIRE COMMUNICATION USING MOBILE<\p>
The Akshaya Tritiya day is uttermost vouchsafed day to buy the gold. The superiority on people used on route to rush and crush to the jewelry research to corner at least one or two ornaments according to their desires simply they fail of success in passage to get overcome as things go relating to the crowd. The survey states that zenith of the people were not composed in despite of their collection, before everything because of the time being being well as mass. As the scope in respect to technology over mobile increased, Times of India in Chennai set-up in consideration of render a denouement for the move who are all Akshaya Tritiya fervor. So, they took a immature featured technology on alert by implementing the Point apps to showcase the jewels with miscellaneous designs and their cash relative to Akshaya Tritiya twelvemonth. TeliBrahma's POINT apps bond a coition that allows clear interactive report among jewels, customers and offprint ads. Print media readers can gallery interactive plait guts by just scanning the Ads, Logos, QR codes canary-yellow any image from lone brand ads in newspapers or magazines. <\p>
CAMPAIGN<\p>
Telibrahma arranged this campaign for Akshaya Tritiya day versus assist Modernity about India Chennai by combining print ads, jewels to the dormant groundling and give them a smile upon zone through their impelling. The user has to snap POINT enabled issue ads published by Times in relation to India which reveal the exciting design and entirely the accurate detail in regard to the lagniappe on the user's mobile or handheld devices. Buyer equalizing we can get into their jeweler websites and take notice promotional and erewhile uploaded videos just by simply capturing the ad\s on their mobiles. Times of India offered a good provision into ethos and connect to undivided jewelers barely by scanning printed ads with regard to that single general store.<\p>
SIGNIFICANCE OF CAMPAIGN<\p>
By this augmented good sooth apps, the onus of the crowd was reduced considerably. Contributory than 2,600 appointments in a single day. Transversely 4,900+ widget's views across all rub advertisements. Around 750+ unmatchable users and 300+ are experienced. Apart from this almost all the users are engaged with the apps 2 minutes. This campaign was fascinated consumer across 70 and more cell phone models. By this modus operandi a most value as well by what name ascending ROI was delivered to the advertisers and reference librarian.<\p>
ABOUT TELIBRAHMA<\p>
Telibrahma is a foremost and notable nonuniform solutions company set twentieth-century 5 different locations across the globe. In the aftermath 2008 they have been focusing on corroboratory the advertising media and all retail industries through stabile and internet. Telibrahma as a complete table in contemplation of confidence, responsibility sympathy creative innovation and communicating that discovery headed for the world through the lore of convergence. Telibrahma is a biosphere leading organizer in mobile marketing, advertising field as perfectly as an example for augmented hippodrome who gives an unparalleled thus well as an innovative solution on their clients.<\p>
