Jan 12, 2012
RT @robpetersen Interesting - 12 digital & social media case studies that prove custserv ROI http://t.co/sbnG6KLg custserv smROI smm
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RT @robpetersen Interesting - 12 digital & social media case studies that prove custserv ROI http://t.co/sbnG6KLg custserv smROI smm
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Did you catch the line about Social Media ROI? :)
Getting back to real R.O.I. Part 2 Introduction to Frequency: Frequency of interactions = Frequency of transactions. (More of one usually leads to more of the other.)
>> Read the full post at The BrandBuilder blog
How to NOT calculate Social Media ROI First of all, let me let you in on some truth about the “how” of R.O.I. measurement that will probably disappoint you: As far as I can tell, there really is no way to calculate Social Media R.O.I. through an equation or a cost-accounting type table like this one.
>> Read Olivier's full analysis of this ROI calculator at The BrandBuilder blog