Barry

The protagonist of a block pushing puzzle game called "Blook"

A cute little red square guy with mitten hands, big blocky eyebrows, thick vertical lines for eyes, and a cute little one tooth overbite

In modern day he has a permanent scowl, full eyes with beady pupils and prominent eyebags, and is always wearing a grey fedora-trenchcoat combo. Still has the cute overbite though.

Was originally a friendly, helpful little buddy who cheered the player on, and becoming the Avatar turned him into an insane idiotic asshole like Season 1 Mario.

Due to a lack of positive influences, by the time he managed to get his new personality under control he'd managed to drive away everyone who'd ever cared about him, turning him bitter and jaded

Only found out about all the Meme Cycle stuff after that, causing him to abandon his home universe and set off on a crusade against the SMG Program

Absolutely hates memes, and especially hates that his Avatar status gives him the inescapable compulsion to use them

SMG17 and SMG18

Preferred to keep to themselves, hence why they weren't involved in Barry's life until after he hit rock bottom and began to hate them

They don't really show up outside of flashbacks, so all that's really known about them is that 17 is green and 18 is pink

Ash Ketchum

Since Barry's meddling means he doesn't get memed until near the end of the arc, he acts exactly the same as in canon

Is surprisingly okay with the fact that winning will turn him into a chaotic idiot

Can already use some memes even though he's not the Avatar yet, similarly to how Meggy can occasionally use memes despite not really Getting them

Uses his Unova outfit because I like it the most, but in terms of memories, experience and available Pokemon he's from after the last episode of Aim to be a Pokemon Master

Is 17 because fuck you canon there's no way he's still ten after all that you can't do that much stuff in less than a year. Really even 17 feels like I'm lowballing it a bit, but I wanted him to still be at "technically a kid" age for extra "excuse me what the fuck" points when everyone else finds out what his life is like

Pikachu

Got a little bit zapped by one of the Pods when Barry was stealing them to suppress the Meme Wave so now he can talk and is kind of an asshole

He was really already an asshole it's just that now everyone can understand him

The only meme character in a canon world. Such is life

SMG29

Been alive for less than a minute and already realized she's trans

The Sane One

Is well aware of her sense of humor being tuned to dead memes and fully embraces The Cringe

I'll decide on designs for her and 30 later but do know that she trades her palette swap outfit for something more her style as soon as possible

She does at least keep her hat, which is blue and black with a female Nidoran face instead of red and white with a light blue pokeball emblem

SMG30

MAXIMUM ADHD. Cannot stay still to save his life, even moreso than Ash

Doesn't tend to come up with crazy ideas of his own, but is very much an enabler of everyone else's crazy ideas

Has a bit of a mad scientist streak, which is where most of the exceptions to his lack of crazy ideas stem from

His hat is green and white with a purple SMG arrow pointing up