When bookings slow down and OTAs aren't moving the needle, it’s time to look beyond your usual channels. One proven strategy that many hoteliers still underuse is the Global Distribution System (GDS)—a reservation network that connects your hotel with over 600,000 travel agents and corporate bookers globally.

Let’s break down the facts: The GDS technology market was valued at approximately USD 53.6 Billion in 2025 and is projected to reach USD 77.1 Billion by 2035, growing at a CAGR of 3.7%.

Used correctly, GDS can fill midweek gaps, attract high-paying corporate guests, and boost long-stay bookings without blowing up your marketing budget or overwhelming your front desk.

When bookings slow down and OTAs aren't moving the needle, it’s time to look beyond your usual channels. One proven strategy that many hoteliers still underuse is the Global Distribution System (GDS)—a reservation network that connects your hotel with over 600,000 travel agents and corporate bookers globally.

Let’s break down the facts: The GDS technology market was valued at approximately USD 53.6 Billion in 2025 and is projected to reach USD 77.1 Billion by 2035, growing at a CAGR of 3.7%.

Used correctly, GDS can fill midweek gaps, attract high-paying corporate guests, and boost long-stay bookings without blowing up your marketing budget or overwhelming your front desk.