#smartar

Some great tech behind it (no doubt using Sony's own 'SmartAR') and a nice way of giving fans something fun while they are out and about. Whether or not it will drive sales remains to be seen, perhaps there is a drive back to retail that I am missing in the translation? What do you think? Clever use of technology or a missed opportunity?

"Sony has developed integrated ‘Augmented Reality (hereafter referred to as ‘AR’) technology’ called as “Smart AR.” ... The technology employs the markerless approach, forgoing any requirement for special markers such as 2D barcodes. The object captured by the camera is quickly recognized and can be tracked at high-speed along with the movement of the camera, as it is displayed over the actual 3D space." 

Sony's SmartAR demo is now up for your perusal. What do you think? Flashy, no? This comes to us via our friends at the venerable Geekosystem website.

Demonstrates Life-Altering Technology:3D Graphics, Audio & HDTV:With this short video, Sony will comp #: http://bit.ly/jRd9zD

- このSmartARってのが面白そうだ。ゲーミングプラットホームの拡張現実デバイスとして、Kinectが多く取り上げられていたけれど、こちらは画像処理による高速・高精度トラッキングと空間認識技術で、既存のデバイスで実現可能な応用アプリケーションだと言える。実際にはスマートフォンやネット接続デバイスよりも、ゴーグル型のAR機器とした方が面白いんじゃないかな。確かNHKのアニメでも似たようなのあったよね？攻殻機動隊の世界がもうそこまで来ている…。 (via Engadget)