What advantages does a small website have?
It can be a frustrating idea to try to compete with big brand names websites when you are a simple one hundred person or less company and do not have the same access to the huge budgets. But you have targeted opportunities and natural advantages. It can be hard to compete with the sheer numbers that they produce. They have writers on their teams to help rank their content that much higher with the diversity of backlinks that they are able to provide. The trust that these brands have as well makes it a Herculean effort to overcome, but you can, with a few simple tips.
Flexibility
Say you are a boutique travel site, and you want to make the Netherlands your focus, and then a week later, you decide that Aruba is the way to go and you want to change direction and go pursue it instead. You do not have to check with your team or your boss, or seventeen layers of red tape and management to run that approval process through. You can get incredible amounts of things done in a small amount of time compared to cumbersome teams of corporate offices and the big brands. You can find it easy to customize the user interaction, experience and branding than big players which guarantees control of optimization. Â
Ingenuity
As much as big players have the huge budgets, generating content that is both quality-laden and consistent is a work of creativity and a small website can find it easy to satisfy the target audience with fresh content. The goal of large players is to sell multiple products using the influence of the brand but a small business like yours can effectively specialize in a niche and promote a single product at a time to gain followers. You can also jump on trends as they are happening, getting in the thick of things right at the cusp, and riding the popularity wave to ensure some success.
Targets
Most large players find it hard to localize content since they target the national market which makes it counterproductive to focus efforts on the local market. As a small site you can target localized content to capture the local market. There is nothing the target market appreciates than personalized engagement with a site or product brand and this is what a small business can target with social media platforms. Small businesses can effectively lure the target audience using loyalty to interaction as a foundation since large players fail to create that individualized atmosphere. You can easily bring in an influencer and utilize the reach and impact of your campaign.
Purity
Small businesses have the advantage of having the capacity to associate with the authoritative brands to target the traffic generated which increases rankings over time. When you interact with your targets, you will build a loyalty and a foundation since large players are unable to create an individualized atmosphere in their approach. You can also take part in digital discussions, ignite and share to gain visibility and gain customers through feedback. You can also invest more in a single piece of content than a big brand ever could focus on the small niche. By building relationships with your competition will never invest in, you can build that trust.
