#small brands

Find the other lists in this series here

Artists who only sell prints/stickers or don't have a shop are here

Any artists with plushies in their shop have been moved here

Acorviart - stationary, ceramics, apparel, pins, and more

Belmont's Clay Art - small clay dinos

Cellsdividing - a really cool artist I've gotten a keychain, sticker, and 2 shirts from. They have so much more too

Cosmosterious - oddities themed keychains, stickers, and linos

Elemental Lurchin - adorable ceramic sculptures

Emkay Art - really cute stickers and notepads and things

The Enchantlings - stackybaras, bottom text

Evgenyhontor - russian small creature sculpture artist

Grim Sweetness Apothecary - fictional potions and things

Hazel Owelry - resin sculptor

House Snow Dragon - russian(?) artist making cute fantasy creature sculptures

Ivory Owl Co - watercolor artist with adorable designs (i love this artist sm)

Jaizure - pins, prints, stickers, and more

Julia Alora - metal sculptrix

Kaminari Studio - "pins, stationary, apparel, lifestyle" cute cows

Keri Newton - so. much. stuff. Vaguely gothic styled?

Lago1810 - cultural linoprints

Life of a Paintbrush - described as 'art from another dimension'. Portals, prints, geodes, planters, and bookmarks

Lilac Fox Creative - divorced mother trying to support kids

Liz Schmidt - fictional canine circus, website currently closed so the link is to caard profile

Lu Bremer Design - art, stationary, stickers, and keychains

Lumichen's Art - cute cryptid and fauna art

Lunakia Art - keychains, prints, desk masks, etc

Mystic Reflections - stickers and sculptures

Notforeating - keychains, stickers, informational ebook for artists, and a thing on how to make your OC into a plushie

Phoenix Cry Studio - ceramics; not quite sure how to explain this one

Pocket Toni - pins, stickers, washi tape, and prints (patreon in the linktree)

Sara Day Art - currently fundraising for Gaza

The Sleepy Kuma - a variety of things most known for their 'I won't beat [bigot's name] to the grave' keychains

Sushiartstudio - keychains, bookmarks, prints, stickers, and badges

TeraTigerStudio - herpatology pins

Whatztheirface - all you need to know is one of their designs is a raccoon and it says "steal stuff, wash your hands" I love this artist so much I don't think you understand

Whiskeyrabbitart - oddity style stationary and pins and stickers

Jojoes Art - THE galaxy wolf artist. His art got stolen and sold worldwide and is now reclaiming his art (screenshot is from his instagram)

Tech marketing encompasses the entire spectrum of marketing techniques.  New, innovative tech startups are often at the cutting edge in terms of their marketing and comms strategies. The more traditional IT services sector has often been found lagging behind when it comes to inventiveness and embracing the latest marketing methods.  

There are many reasons for this.  A lot of the traditional tech firms were established in a time before the internet and social media really took off.  They did business with loyal clients for years and business was often won through referrals, word of mouth or traditional sales techniques.  It served them well at the time, which is why their need for the more inventive areas of marketing was ignored.  

Now though, IT companies need to get serious about their marketing and embrace the platforms they had avoided in the past to produce results. 

Create Video Content

Video is fast becoming one of the most successful marketing tools. You can use it to introduce products, visual case studies or how-to videos.  When producing videos, make sure that they are informative, fun and able to convey your story and brand. IT support companies can benefit from content such as customer testimonials. According to research done by Smart Insights, people will spend an average of 100 minutes a day watching videos by the end of 2021. 

Webinars are also a great way to build up your sales funnel as people need to give you their data in exchange for participating. A report by Hubspot found the 73% of B2B marketers saw increased ROI from video.  

Influencer Marketing

There are a lot of misconceptions about influencer marketing.  Many people believe that it is simply confined to people bloggers promoting content on YouTube and Instagram feeds. This isn’t the case. Many business decision makers look to the experts in their particular sector to discover and recommend new products and technologies. 

As other forms of marketing vie for the attention of the target audience, influencer marketing cuts through that noise and provides a level of trust that is difficult to achieve in other ways. A basic influencer marketing campaign includes the following stages: 

Identify your buyer personas - create overviews of your ideal target clients.  What is their background, goals and pain points?  Where do they get their information? What format do they prefer to consume information? 

Find the influencers - now that you know who you are targeting, you can research the people that they listen to.  This can include publications, individuals, social media accounts and LinkedIn Groups. Who are they following and retweeting? This will provide you with your initial influencer list.  

Build your own profile - influencers and experts aren’t just going to promote anyone and everyone who asks.  Their reputation is at stake.  Therefore you need to build your own credibility online through social media and blogs. Quality content and professional expertise will make it far easier to get influencers on board. 

A selection of small brands worthy of mention #smallbrands #independent #locallymade #madeinengland #madeinspain

As I mentioned in my previous post about Work & War, I often find myself liking what the smaller brands are up to. In the wake of the previous post, I had a few emails asking me to mention some more of the small brands that might be of interest to my readers, so here goes. Not an exhaustive list and no doubt the second I post this I’ll think of half a dozen more that should be mentioned, so maybe…