It’s the anniversary of Slow Hello’s album launch, so might as well show you some behind the scenes.
After we were done with the funding campaign shirt, I was given a first peek at the album. With what I’ve heard (around 4 roughs), I already have some ideas floating around, and with the leniency of the schedule, I already made clean sketches of the studies. Each one has a story.
I really like study 1. It says Europop wanting to disguise as Asian sound. Study 3 is flat out Audio Baby. I wanted to go really retro with this one. Note the Foo Fighteresque space gun. Upon deliberation with the band, they chose study 3, which takes off from where the shirt study came from.
I already made color studies for this, apart from the two you see above. But the band preferred the monotone style for their look. I tried to put more color on the layout.
Green is not their shade. Changed it to a more earthy tone.
Laying out the lyric sheet was the easiest task since my day job deals with creating brochures and newsletters.
Capping up the design was making the tray art work. Yes, it’s two words. One of the things I’m trying to imply for this album was the perception of illusion. That there is something from nothing and not the other way around.