So what exactly does public engagement look like and how do we know when it is effective?
This has been the topic most frequently on my mind as a SJUSD trustee. Some types of public engagement are mandated, such as outreach and solicitation of feedback from a variety of stakeholders in the district’s creation of its annual Local Control and Accountability Plan (LCAP). Other forms of engagement are district driven, such as the Family University program, the Superintendent’s monthly Brown Bag lunches, public committees ranging from School Site to budget advisory to voluntary integration, and community presentations on topics of interest such as Common Core State Standards. Â
Despite these avenues of accessibility, many parents and community members still feel that SJUSD is not meaningfully engaging the public. In order to evaluate effectiveness, we need common language around what engagement should look like and common metrics to assess when engagement is successful. I didn’t have to look far (thanks, Jen Thomas) to find an excellent model. An organization called Code for America works at the intersection of civic engagement, government, and technology to promote civic engagement and, significantly, create metrics by which to measure the effectiveness of the attempted engagement.Â
Code for America defines five key areas in which governmental or public institutions must achieve proficiency to properly define themselves as truly engaged with the public:
   1   Reach: Defining the constituency you are trying to reach, with an emphasis on identifying those whose voices aren’t already represented.
   2   Information: Providing relevant information that is easy to find and understand, and speaking with an authentic voice.
   3   Channels: Making use of a diversity of spaces, both online and offline, that meet people where they are.
   4   Productive Actions: Identifying clear, concrete and meaningful actions residents can take to reach desired outcomes.
   5   Feedback Loops: Making sure the public understands the productive impact of their participation, and that their actions have value.
Applying these principles to SJUSD, my perception is that we have defined and are executing with a fair measure of success on numbers 1,2 and 3.  The last two are somewhat more complicated as they aren’t within the control of the district: even if we have put out all relevant information, if constituents don’t believe that their feedback and participation at meetings or in conversation is meaningful and will have an impact on future actions of the school district, then people will not feel engaged and will view the district as “other”, resulting in an adversarial model or at least functionally separate entity. Â
I found Code for America’s measures of success to be particularly informative and would serve as excellent guidelines for SJUSD to evaluate whether our efforts at public engagement are having their desired effects. Those metrics are as follows (replacing government with school district):
   •   Measurable increases in the public’s satisfaction and trust in [the school district].
   •   Improvements in stakeholders’ sense of efficacy - when they see a problem, they feel there is a path to fixing it.
   •   Greater number and kinds of people who participate in public conversations.
   •   A stronger consensus of support from the public for [district] policies, processes, services, and plans.
   •   More engagement around public information.
   •   A more collaborative, less antagonistic relationship between the [school district] and the public.
   •   [Trustees and district staff members] who feel they have capacity to engage the public in their work.
Civic engagement is clearly a two way street - stakeholders have to meet the public institution, if not halfway, at least somewhere along the line by paying attention to information that is disseminated, taking the time to listen and to be heard, volunteering, and engaging directly on issues of interest or concern rather than remaining only in the social world in which we all (yep, me, too) vent our frustrations, looking for sympathy or validation rather than solutions. Â Â
Of course, I’d love to hear your feedback on measures of successful public engagement and engage in further conversation!!