#sjainventures

“Hey there Sarah, it’s me again, new face this time!”

The Doctor chokes out, a pitiful,sad smile attempting to form; failing miserably.

“New gender really, sometimes I wonder what you’d say about that, I think you’d say it was an improvement.” Thirteen softly laughs, tears burning the bottom of her eyelids as she begins to reminisce about her strong, fiery, determined Sarah Jane Smith.

Thirteen delicately brushes her fingertips along the worn gravestone- tracing the letters neatly inscribed upon it, unbidden tears splashing against a bouquet of freshly placed tulips.

“Did you know her?” A voice calls from behind, making the Doctor jump.

“L-luke?” Thirteen splutters, eyes wide.

“How do you know my name?” He askes, clearly bewildered.

“I was a-“

The Doctor starts, looking down at the ground, before regaining her composure and looking up to face Luke once more.

“A friend, of your mothers, long time ago, we met, you were probably too young to remember”. She says, flashing a quick grin to her beloved companions son.

“Really? You look so young”. Luke enquires.

“Yeah”

Thirteen chuckles half heartedly. “I get that a lot”. You don’t know the half of it. She thinks.

“Sorry, I’m being rude!” Luke exclaimes. “James!”

Luke calls to a man and two children that look around two or three, fashioning an ‘over here!’ gesture with his hand.

The three make their way over, the man wrapping an arm around Luke’s waist.

“This is my husband James.” Luke says as James uses his free hand to shake the Doctor’s hand.

“Nice to meet you.” He says.

“And these troublemakers-“ Luke exclaims, bending down to pick up the two toddlers, spinning them in the air, soft giggles being muffled into his coat. “Are my kids.” He says with a smile.

“Kids, my love, this is-“ a confused look plasters his countenance. “Sorry, I never asked your na-“

Luke abruptly pauses his sentence, his gaze fixated to the right. Thirteen follows the young mans stare.

A cobalt blue police box stands stagnant behind a willow tree, it’s stark white light blinking amongst the grey sky.

Luke’s gaze slowly joins the Doctor’s. A slow smile beginning to form. Tears creating a glassy layer against his eyes.

“Hello Luke”. She says.

“Hello.” He replies.

“Doctor.”

Developing a marketing plan that communicates to your target audience and helps you reach your business goals is critical to the success of your business. But what exactly is your target audience? And how do you know who they are? This blog post will help you understand how to determine your target audience and what to do once you’ve found them.

Defining and Finding Your Target Audience

A target audience means a large number of consumers who are already interested in the niche of your business and are identified by variables such as age, gender, geography, and purchasing power. A well-defined target audience makes it easier to create a strategy that resonates with them.

It’s incredibly difficult to create an effective digital marketing campaign if you don’t know who your target audience is and what they want. What are the demographics of your customers? Is one of them a man or a woman? What are their ages? Where do they call home? Digitally speaking, what sites do they visit and where on those sites do they spend most of their time. Identifying and segmenting your target audience digitally is just as important as identifying them offline. Successful digital marketing campaigns start with knowing who you're targeting and creating relevant, compelling content—and it all starts with determining who your audience is.

Why Is Understanding Your Target Audience Important?

Understanding your target audience is critical when it comes to digitally grow your business. If you don’t know what your customers want and how they like to be reached, then you won’t know how best to promote yourself and your products or services. Your digital marketing efforts will fail if you don't have a clear notion of who you want as a consumer. This could lead to fewer sales than you might otherwise have seen, especially since many companies now use multiple marketing channels to reach as many customers as possible.

For example, If you're trying to launch a company that offers products/services in technology industries, What does the audience want? How are they using it? What problems do they face when using your products/services? These are just some of the questions you'll need to ask yourself as you develop a digital marketing campaign that is tailored towards attracting only those customers who will be interested in your product or service. It's not enough to simply do digital marketing anymore, especially when there are so many ways for potential customers to filter out information that doesn't relate directly to them and their problems.

Which KPI Should You Use to Measure ROI?

There are many types of KPIs that digital marketers can use to measure ROI. Depending on your business goals, some metrics might be more important than others. Here are a few popular KPIs:

· Reach: How many people were exposed to your products/services?

· Engagement: How much did people interact with your business website?

· Sentiment Analysis: What were consumers saying about your company?

· Value: Did you create enough value in consumers’ lives by delivering relevant products/services?

The Three Levels of Segmentation

There are three primary levels of audience segmentation that you can use to help narrow down your customer base.

· First, there’s demographic segmentation. Demographic variables include things like age, gender, race/ethnicity, household income and size, homeownership status, and more.

· Next is geographic segmentation. This simply refers to what area(s) a consumer lives in and works in.

· The most important step of targeting your audience is behavioral segmentation. It’s not enough to know that customers enjoy using your product or service; you must also understand what motivated them in the first place. One way of doing so is by looking at their behavior: how they use, interact with and share your product or service.

What Tools Can You Use To Find Target Audience and Know If Your Strategy Was Effective?

The best way to get a feel for who you’re trying to reach is by using tools that allow you to search out your target audience. For example-

· Analytics for Social Media.

· Surveys and website analytics

· Look-Alike Tools for Advertising Platforms

· Listening in public.

· Your Opponent.

The easiest way to tell whether your business plan is successful or effective is by calculating your profit, or lack thereof. But there are other metrics you can look at that will show you whether or not you’re getting closer to achieving your goals. Ultimately, it’s up to you and only you to decide if your business strategy was successful. If things didn’t go as planned (and they often don’t), take a step back and look at things from a higher perspective before making any drastic changes.

Who Can Help to Determine Your Target Audience at right time?

Sjain Ventures focuses more on customer demands. We believe that the only way to handle user’s app fatigue is to keep innovating things to enhance their experience with the app. The users are inclined more towards apps that provide them with settings and access over data limit control and privacy control.

We at Sjain Ventures ensure that your mobile application is more than just something that we discern what actually the user demands. We value more on customer outright experience with the app. By translating end-to-end communication which will lead into overall usage of the app and in this way customer experience is refined.

Sjain Ventures can help you with the most user friendly and interactive application which can help in

1. Creating healthy work environment

2. Building better relationship with customers

3. Record maintenance and duplication

4. Cost and time saving

It has made the employment and customer management easy within the organization.

Licensed software payments can be costly sometimes. SaaS provides you with an option to pay the monthly subscription for the softwares as per your business need. Sjain Ventures provide you with SaaS support over different platforms which include: Office support software, Payroll processing software, DBMS software, CAD software, Development software and many more.

We at Sjain Ventures help you enhance your company’s image and give company a unique identity by providing quality content. We emphasize more on the target audience group and increase the reach of the brand by putting up the correct brand strategy in place.