#sitecore features

You often hear that content is king. But personalised content is even better. Personalisation with Sitecore easily allows you to control any content a visitor sees based on various factors such as their behaviour, location or IP address. Customers prefer to see personalised content which is tailored to their unique needs and personalisation can often lead to a higher conversion rate. Personalisation is just one feature of the platform. We’ve pulled together our 12 top Sitecore features.