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As the number of smart phone use is increasing, more is the services are being utilized by the apps installed in it, including Search Engine. Be it Google, Bing, Safari, Firefox and many more, the algorithm for each works almost the same irrespective of the devices. It is through the SEO services one gets to know about your company’s existence and the services you can provide to them when in need. Thus it is important for business directors to hone their SEO strategy and take actions to improve their rankings in the SERP.

Supertron Infotech Private Limited sets it’s priorities to improve the SEO services of our clients and that to do so, we follow five important points in our work ethics to deliver the right set of services that you need for your enterprise to success in business.

1.       Having a Web Analytics in place at the start – Collect the right source of Data is important which serves as a direction for you to know what should you do in the next step. Having a web analytics is important because the data extracted from the analytics platform tells us how your audience interacts with your website, where do they click in the website, where else do they go from one of your web page to the other. Analyzing from such insightswould make us to draught down new plans to improve the user interface of your website as well as the interaction from your targeted customers.

2.       Write for Humans and second for SEO – In order to improve the SEO of your business it is important to make it easy for your target audience to understand what your business is about. We input languages and terms in our clients website that would be easy for your target audience to read and improve the trust among them about your business services. Presenting your clients helpful information will make them to stay in your page for a longer period of time as well as engage more about the content you are displaying to them. The relevancy of your services with respect to their needs improves, leading to lead generation to your business.

3.       Removing things that slows down your website – Bugs are common in the field of website development which can lead to a slow opening of your website in front of your potential audience. Thus it important to remove certain files that are not important for your business needs. It is best that you opt for installing certain widgets or web apps that would scan your website and remove the non-essential files and folders. Improving the speed of displaying the website to your target audience.

Marketing is an important activity for an organisation that brings contribution to the growth to an enterprise. Investments being spent on marketing is solely done to make reach of the product message to consumers at large and improve the return on investment. Though in tradition marketing it is difficult to make your products make reach to your targeted consumers at large in the right time of their need, Online Marketing here fills up the gap. Making it an efficient way of marketing of building up your brand.

For a start up company or for a well established organisation there are certain points that must be taken into consideration to make your marketing function smoothly, through online marketing employees can utilize it to cover up these marketing points. Such as:-

1.       Customer Pivot –Customer is the central pillar for every business organisation, without which enterprise will never be able to operate in the long run. The sole reason for every organisation is to address the needs and problems of their targeted customers. Through online marketing method, the board of directors of the enterprise will be able to segregate the data. Making them capable to understand the needs of their targeted consumers, giving a clear insight of the needs of the customer, their professional data which would give a better idea of their budget with respect to the price of your products.

2.       Product Points –You may have your products ready that speaks to your consumers about their specifications, features and applications of the product. Though traditional marketing have the potential to make your products message reach to the consumers but through online marketing the message can reach out to your targeted consumers at any time of the day and at any device. Thus making it flexible and an efficient way of marketing. Your products message either by image content or video content is now possible to reach to every electronic device as the eco-system of online marketing is much better programmed to function than that in the past years.

3.      Marketing Points – In the above two was about pre-marketing work however it is also important to look into the aspects of post-marketing work. Here in this case the board of directors using online marketing work can learn about the clicks, views and the number of impressions they achieved as well as the number of customers who have taken actions with the marketing campaign, such as filling up of forms or calling to our sales executive.

Virtual team meeting and work is now the trend happening across the world as the practice of lockdown and social distancing are being implemented due to the directions from the Government Authorities. As work from home are being practiced by company employees, managers and directors of the organisation, studies have demonstrated that remote working are more productive, healthier and attain positive work – life balance. 

However not all things that are positive brings glooms and blossom in a situation. As there are certain disadvantages of work from home that pose a challenge for the team leader and manager. 

1.      Managing Projects – One of the biggest challenges that are posed this lockdown season is how to manage projects. Whether it is group work or work that is to be completed by team member solely, the work of the team leader is to make sure that the deadlines are met to make the company goals achieved. As communication will be without any physical contact with no real meet, it becomes difficult to maintain a proper track of individuals task and ask questions related to the work queries. In such moments it is best for companies to start utilizing services that offer a broad range of project making and management facilities. Such as online project making platform, dedicated pages which assigns to team members what are their jobs for the given day. Supertron Infotech Private Limited one of the leading software company in Kolkata have undertaken many projects of our clients, delivering them the required software products and services required for their enterprise. And with this lockdown scenario, our team members in charge of software developers are keen to present you platforms where through the ecosystem of the software employees of your organisations can work efficiently in preparing projects for the team as well as update your work status. This ensures your team leader to know where you have worked and what is left up to cover. 

2.      Lack of communications and high disturbances – As team members reside in different regions, there are certain issues where team members may face due to personal reasons. Such as poor bandwidth of internet services to certain household chores that may interrupt the work of employees and make it difficult for the team member to continue. In such moments it is best for your team leader and other team members to inform about your work statuses through chat boxes. It is best for team leaders and managers to opt for chat services that can be used for internal communications only. Such as zoom software. You can also opt chat services for your own organisations by ascertaining software development organisation to create such chat platform. Team members of Supertron Infotech Private Limited have taken such similar projects in the past for our clients and have successfully deployed our services which have been highly useful for their needs. 

Many organizations tell that they want to get closer to their staff to motivate them and keep them enthusiastic in their jobs, but they lack the social skills to determine how best to do it.

Some express the concern that they feel isolated from their teams, even though they might actually be working in the same office. So, what’s the best way to enthuse and motivate staff, without giving the impression you’re micromanaging them, or running the risk of ‘looking over their shoulder’?

The old method of ‘managing by walking about’ has been tried by many, but there can be that awkward feeling that you’re interfering with your staff’s work, or the fear that they think you’re continually checking up on them. How can you carry this out without making it appear overbearing?

Here are some tips:

Build trust and understanding with your staff   first. If you     start trying to get closer to them without doing this first, they’ll     wonder what you’re up to. Make it a natural progressive step by discussing  work schedules, identifying goals and building trust first.

Listen more     than talk. Identify what’s on their minds and let them open up to     you. Don’t     be judgemental in any way, or they’ll not trust you and certainly won’t     open up.

Look for examples of good work. The old saying ‘catch someone     doing something right’ is a good adage here. Try to find something good to     say without being patronising. They’ll see through you if you imply you’re     happy they arrived at work on time! Find something specific and thank them     for the good effort.

On the other hand, if you see they     are struggling with some area, or the quality of work isn’t up to the     standard you were expecting, discuss what needs to be done to assist them     in developing the skill or eliminating the poor performance.

Watch how they react with other team members. If you see they are happy and     productive when with their teammates, but calm up and go silent when you     turn up, that should be sending you specific messages. Don’t try to be     ‘friends’ with them, if that’s not your natural style. Be     friendly-professional and you’ll find they start being more relaxed in your     company.

Find out what personally motivates them. In your ‘walking about’     sessions, you can discuss what actually drives them and what makes them     tick. As you listen to their concerns, you’ll notice specific areas crop     up more than others. Does the person need more attention from you? Is     their work being recognised? Have they got a personal development plan     lined up so they can see how they can progress in the department or     company? Each person will be motivated differently from their colleagues,     so match the discussion to the driver.

Diwali Celebration at Supertron Infotech Pvt. Ltd.

Dazzling earthen lamps, vivid lights, finger-licking foods and firing crackers are the real gems in Diwali celebration! Diwali, being the festival of fun, gaiety and jollification is a sheer time to get a taste of Indian culture. Have you ever thought of celebrating Diwali festivities at work? Sounds dull? How about making diwali celebration, a way interesting, unlike daily routine at work

We at Supertron Infotech Pvt Ltd celebrated a festival of lights with style. We organized work space decoration, creativity and power of innovation in our employees. In our own small way, we organized a Diwali event, which we celebrated in a very traditional way. The day initiated with office decoration with mesmerizing colors of Rangoli, perfume of flowers and sparkle of lights. It was heartening to see all employees dressed in traditional attires, brimming with happiness and preparing themselves for this occasion. We have tradition of performing Laxmi Ganesh Puja at our premises which was attended by every employee to take ashirbad from God for our future progress.

After Puja, there was an arrangement of lunch which turned out to be super excited for all of us. We all were excited to get to know what was there within that wrapping paper and was waiting anxiously for it. Lastly, our HR manager has handed over the wrapped gifts to all of us which made our Diwali more special.