#simon gao

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Mercedes-Benz presents Simon Gao at LFW

Mercedes-Benz is celebrating its 10th season as the official car partner of London Fashion Week by presenting young Chinese designer Simon Gao, whose Autumn/Winter 2014 collection, ‘Contrasting Wisdom’, was unveiled in London for the first time last week.

Simon Gao is one of the hottest new designers in China, having created his SIMONGAO brand in 2012. He was the star of Mercedes-Benz China Fashion Week in 2013, as well as the recipient of the 2013 Mercedes-Benz China Young Fashion Award.

During London Fashion Week a fleet of environmentally friendly Mercedes-Benz cars were out in force across the capital, ensuring that the media, fashion VIPs, models and designers got around in style. The fleet included the Mercedes-Benz GLA, our stylish new compact SUV.

Mercedes-Benz has been affiliated with London Fashion Week since 2009, and the brand supports fashion in 22 countries around the world. In the UK this includes London Fashion Week and London Collections: Men – two of the most prestigious events on the global fashion calendar.

Photos courtesy of Mercedes-Benz Fashion Week

Mercedes-Benz drives London Fashion Week for 10th Season

Mercedes-Benz celebrates its 10th season as the official car partner of London Fashion Week by presenting up and coming Chinese designer, Simon Gao, showing in London at the Fall/Winter 2014 shows for the first time.

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Simon Gao was the star of Mercedes-Benz China Fashion Week in 2013 and was the recipient of the 2013 Mercedes-Benz China Young Fashion Award. With support from Mercedes-Benz China, Gao presented his new ‘Contrasting Wisdom’ collection for Autumn/Winter 2014, on the London Fashion Week schedule.

LONDON, ENGLAND – FEBRUARY 18: A model walks the runway at the Mercedes-Benz & Simon Gao A/W 2014 Show at Somerset House on February 18, 2014 in London, England. (Photo by Stuart C. Wilson/Getty Images for Mercedes-Benz)

LONDON, ENGLAND – FEBRUARY 18: A model walks the runway at the Mercedes-Benz & Simon Gao A/W 2014 Show at Somerset House on February 18, 2014 in London, England. (Photo by Stuart C. Wilson/Getty Images for Mercedes-Benz)

LONDON, ENGLAND – FEBRUARY 18: Simon Gao walks the runway at the Mercedes-Benz & Simon Gao A/W 2014 Show at Somerset House on February 18, 2014 in London, England. (Photo by Stuart C. Wilson/Getty Images for Mercedes-Benz)

LONDON, ENGLAND – FEBRUARY 18: Simon Gao walks the runway at the Mercedes-Benz & Simon Gao A/W 2014 Show at Somerset House on February 18, 2014 in London, England. (Photo by Stuart C. Wilson/Getty Images for Mercedes-Benz)

Rob Halloway, Communications and Events Director, Mercedes-Benz UK, said: “As well as having a long and distinguished history Mercedes-Benz, like London Fashion Week, is looking forward to a bright future. Events like London Fashion Week allow us to present our brand in an exciting way to new audiences.”

The first look at Simon Gao - a sporty green and white jacket with 3/4 sleeves, a sheer black sweat and wide-leg black trousers with a peplum and tapered leg - was singular in excellently combining tailoring, sport and a recurring triangle print. For the remainder of the collection Gao chose to focus on tailoring and long lines, with black granddad collar shirts and floor-length sheer skirts.

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