#signifed

This week, we focused on topic Semiotics. The study of the use of symbolic communication. Semiotics can include signs, logos, gestures and other linguistic and nonlinguistic communication methods. An introduction of Semiotics to build visual literacy, to think about how we look at things, especially in the context of reproductions.

In this week's activity, we are supposed to pick an advertisement or poster to conduct a formal and contextual analysis of its message. We have chosen an advertisement of BBC Dracula billboard. In the daytime the poster only shows weapon and red paint, however, as time goes, in the evening, the shadow of  Dracula came out. For colours, they used white as a background, red as represents blood, and black as silhouette of Dracula. An extra small detail under the ad board, “In case of vampire, break glass”. Adds a bit of horror when walking down the streets. The poster shows balance and emphasis is because the poster is divided by 2 parts equally and this shows balance. Emphasis gives a message of that the Dracula only apprise at night. 

The typographic letters “DRACULA” . They signify the shadow illusion showing a vampire, which suppose to signify the character “Dracula”. This advertisement gives a mysterious horror feel, which is what the audiences should expect from the upcoming show. The use of shadows, fog, and dramatic lighting further enhances the allure of the unknown. 

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