A Marketer’s Journey to Mastering Generative Engine Optimization
Sid’s life story is marketing gold: childhood across continents, a failed travel startup, and a breakthrough piece of SaaS content that ranked #1 on Google. Now his new obsession is GEO (Generative Engine Optimization), getting your content directly noticed by AI tools like ChatGPT, Google AI Overview, not just search engines. This lays out a human tale with AI foresight, perfect for the post-SEO era.















