#shopsnap

With Black Friday and Cyber Monday around the corner, we have compiled a list of six tips to help you make the most out of the busiest shopping period of the year.

Create an Early Buzz

Shoppers are looking for deals.

Creating an early buzz by advertising Cyber Monday deals along with offering special discount codes will help draw customers into your store with the clear intention of getting an “as advertised” deal.

Cyber Monday ads do not require a user click through, and can include a discount code in the ad, which in some cases will help you get cheap and even free viewing eyeballs.

In fact, Cyber Monday coupons are the almost only exception to when cold emails are effective!

Limit Quantity

Limited quantity creates urgency.

Limiting, along with displaying your inventory can help tip over a customer’s decision. Showing a phrase like “Only 4 left!” in your store is a proven way to increase conversion rates.

Offer Black Friday Deals

To skip the lines at the malls, many black Friday shoppers prefer to shop online. Offering online Black Friday as well as Cyber Monday deals will help your customers avoid the hassle of the busiest day of the year.

Bring Deals to the Front of Your Store

Customers that used a coupon ad to visit your store expect to see the product they are interested in immediately and will navigate away to another deal if they cannot find it.

Bringing your deals to the front, and even creating a special category for Cyber Monday deals can help your customers find deals quicker.

Upsell

Along with deals, upselling complimentary products or services are a great way to increase your revenue; in fact you may design your deals to match upsold products.

For Example: if you know that customers that purchased a camera body also purchased a lens, you can offer a deal on camera bodies and upsell matching lens.

Ship Immediately

As the holidays are the busiest shopping and shipping time of the year, delays and mix-ups with your shipping provider can happen.

It’s better to ship early, so that if any issues occur, both you and your customers still have time to correct them.

Conclusion

At ShopSnap we are always here to help and support you through this holiday season.