#shopmy

Thanks to the anon for the tip. No wonder she's kept Daniel around all this long.

For anyone who wants to avoid (or purchase)

Top row: Dior Backstage Glow Face palette, Dior Backstage Eyeshadow palette, Dior Backstage Flash Perfector Concealer

Middle row: Dior Backstage Face & Body Foundation, Dior Lip Glow Color Reviver Balm, Dior Backstage Rosy Glow Blush

Bottom row: Tatcha Luminous Dewy Skin Mist, Tatcha Dewy Skin Cream, MAC Lip Pencil

Last: Dior Women's Diorshow Pump'n'Volume Mascara

Already done the scrolling for you so you don’t have to🧚‍♀️

Inside my ShopMy collections you’ll find curated fashion picks you can’t miss, divided by price range: affordable, mid-price and expensive so you can shop based on your mood (or budget 💸).

→ Check my linktree and click on “ShopMy collections” to discover my full selection.

I’ve also created a special collection dedicated entirely to the best Vivienne Westwood pieces (and more focused edits will be coming soon)! With the latest ShopMy upgrade, you can now:

→ Browse all my picks already sorted by category

It’s just crazy.

This ask came in just over a month ago and I can’t believe how prescient it is. Well, I can, because Meghan really is that predictable.

The u-turns continue, as we’ve seen in the last couple weeks and I guess Meghan has given up on her own clothing line to take commissions from affiliate marketing with other brands.

So I did some poking around the ShopMy website and it looks like how much commission Meghan earns is independently negotiated between her and the brands.

Here's a really fascinating Q&A of how ShopMe works, if anyone's interested:

I don't think she's making much on commission from these brand deals. TikTok Shop (which seems to be setting the industry standard these days) is around 15%. I think Meghan might get 20-25% but that is a very rough guesstimate.

It is an income stream, but it's a very small one. If we look at where Meghan is making money, it's here:

ShopMe commissions

Merch deals and papwalks

As Ever (which Netflix is probably taking a significant chunk)

Coffee investment

Speaking fees (but I don't think she's doing that anymore)

Archewell donations

It might look like a lot, but I don't think it is, not when you consider the expenses she has:

$14.5 million mortgage

Utilities (and water is expensive in SoCal)

Ordinary living expenses - food, clothes, things the kids need, car lease payments, gas

Staff expenses - household staff, Archewell staff, As Ever staff, social media people

Awards and red carpet gala tickets

Travel

Fauxyal tours and associated expenses - airfare, cost of clothes, accommodations

24/7 personal security everywhere

Harry's lawsuits

Operational expenses for Archewell and As Ever

Adding up the balance sheets, I think Meghan is still on the hustle and, if rumors are true, they're living largely on the interest from Harry's trust funds with generous subsidies from Charles (the mortgage and housing costs) and sponsors (most of the travel). I do think she's in for a rude awakening if the divorce is here because their cost of living has far surpassed their means and, as we've discussed here before, they're not dependent on the BRF so Charles isn't bailing either of them out with massive Diana-sized (or even polite Fergie-sized) settlements.

Also Meghan didn't pay for anything having to do with the production of her show, including the house she used. That was all Netflix.

That's where I've ended up to: merching the small brands is the key to the designer merching. She doesn't have the royal aura anymore, so the only way the designers will listen to her again is if she has concrete data about the kind of sales, referrals, and profits she can make.

The brands don’t have to work with her. That’s why she’s going after a lot of small, niche, not-well-known brands — because everyone else is turning her down.

The well-known US brands (eg the mall stores) don’t need Meghan’s help.

The big designer names don’t need her either, not when real A-list Hollywood celebs are there.

The real luxury brands don’t advertising (they use word-of-mouth by current clientele).

So all that’s left are these up-and-coming brands looking to break into the American market and they’re making a calculated risk that the headlines from Meghan wearing their items/supporting their companies is worth whatever future harm that may or may not come via the markle curse.

That’s what she did, Plant had info about some brands confirming to her that in Australia she made lots of money by merching clothes (Harry too). So she finally is doing it without hiding it 🤣

I do think she can do a decent amount of money with it, there are still many of her fans buying some of her clothes and some other influencers too. And she can have the opportunity to say; ‘oh everything is sold out, I am a fashion icon’ that she is aiming to (we know few pieces will be available and she can claim it is a sold out).

Anyway, we were expecting this full influencer brand, but even for her this move looks so tacky and so cringe. Like you went from being a Duchess having the world in your feet to merching clothes..

Yep, we were expecting this, and we knew it would be cringe but this way cringier than I think any of us thought.

But I do wonder if she’ll also treat this as her wants list ya know? Like items that are so ridiculously over priced and just plausible enough to say she’s worn them but not out right brand distinctive. But they’re very much there to remind you she shops at Loro piano or Hermes and she really wants to wonder during every photo shoot which combination she’s gone with that day.

Well, nothing is not impossible when it comes to Meghan. She’s breaking norms and standards wherever she goes.

But it is a very basic collection. I saw a comment on BlueSky that basically suggested if you shopped at Banana Republic or Madewell, you could recreate almost every single look for just a fraction of what Meghan actually spent.