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The eCommerce industry indeed has grown above the expectation. And the pandemic of Covid-19 has even increased its demand. It is now evident that eCommerce is the future of all the retail. The sales of online sellers have seen a considerable peak. Due to the pandemic, more and more users are moving towards online shopping.

The businesses of giants like Amazon & Walmart are rapidly increasing. In such a phase, it's high time to get into the eCommerce business. Hence here we have discussed a few of the marketing strategies that will show good results in 2020. Let's discuss a few of the proven eCommerce marketing strategies that will deliver the great results in 2020, 

SEO & blogging

This is one of the most obvious. According to the research, 93% of online experiences start with search engines like Google, Bing, or Yahoo. If you want to buy anything, where would you go? On Google right? If one's business is appearing on the first page of Google, there is more likelihood of the business to get more sales and conversions. 

And the best way to achieve SEO rankings is through blogging. Create the most informative blog posts for your business. It increases your brand engagement and puts you in a better place in the market. Blogging also establishes your authority for your competitors. Write an in-depth keyword optimized blogs for your business. And get the best results for your business. SEO & blogging is an evergreen marketing strategy that will hold it's relevance forever. The means of doing SEO are changing, but its relevance is still intact.

Paid & free social media

Many of us are still at home. The culture of work from home has seen quite a boost. The total time spent on social media has increased. Social media has proven to deliver great brand awareness and conversion. If you have funds to conduct the paid marketing campaigns for social media, it's better to start conducting them. With the proper user targetting, well-written ad copy, graphics & videos, paid ads can surely deliver the great conversion and ROIs for your business.

Google shopping ads

Google shopping ads are also a great way of attracting major traffic to your website. When a user searches for their preferred products. And if your shopping ads appear with an attractive image, the users are more likely to click on your ad. According to the research, if the google shopping ad targetting is done right, it can deliver the ROIs up to 200%. 

Website speed

The website speed does not directly affect your marketing. But it surely has relevance in increasing the conversion on your website. The website speed also one of the biggest search engine ranking factors too. The attention span of the users is decreasing. If your website takes more than three seconds to load, the users are more likely the press the back button. Hence without directly affecting your marketing, the website speeds maters lot.

Video marketing

Over the past few years, with the rise of YouTube and the OTT platforms, video marketing has seen the much-needed raise. The users are more drawn towards videos. The businesses can convey their message even better with the videos. The users like watching videos more than the text-based content. Create more and more content related to your products. 

Try to include product illustration video with every product listing. Also, create how-to guides and product application based videos. And try to add a fun element with every video. It will stick users to watch more and more of your content. And the benefits will also directly appear on the sales and conversion of your products. 

Influencer marketing

With the growth of Instagram, the influencers have also seen the rise. If your business is associated with consumer-based products, there are a plethora of influencers. Find the influencer that can associate with your business niche. Research well about the reputation of the influencer. And find the best ones that suit your business. The influencers have a large follower base. A short video by them showcasing your product can deliver a great ROI for your business. If possible, you can also make the result-oriented deals with influencers to market your products.

User-generated content (UGC)

User-generated Content is surely the best marketing strategy. Many tech brands and consumer products such as shoes, clothes, etc have gained great results from the user-generated content. If you are a clothing brand, you can encourage your customers to upload pictures wearing your product by tagging you. The same posts can be uploaded on your own social media handles too. The users trust UGC more than the company's own marketing material. So many brands have leveraged the UGC and gained great results with it.

The bottom line

Ecommerce marketing is one of the highly evolving fields. The proper marketing strategy can be implemented according to the types of business. The strategies such as well designed websites, email marketing, and shoppable social media also hold it's relevance. I hope this article will help you understand the several strategies of eCommerce marketing. And thanks for reading till the end.

The government and citizens of India are pushing the trade and manufacturing of local products. The PM Modi has given the norm of "Aatmanirbhar Bharat"(self-reliant India) & "Make in India." Even many foreign companies such as Apple, Samsung, etc have established their manufacturing & assembling facilities in India. 

The government is encouraging more and more foreign companies to come to India by providing many tax benefits. And in the attempt to promote the Aatmanirbhar Bharat (self-reliant India) and “Make in India” cause, the Government’s e-commerce Marketplace (GeM) has made it mandatory for the sellers to mention ‘country of origin’ on their market place.

All the new sellers registering on the marketplace will compulsorily include the Country of origin. And the sellers who are already registered with the marketplace are now getting a regular warning to mention the product origin country or their products will get removed.

The buyers on the platform will be able to see the percentage of Indian components available in the products. And there will be even a search filter of “Make in India.” Applying this filter will help visitors see the products with local preferences.

The platform has divided suppliers & products into classes. The Class One local supplier includes products with a minimum of 50% local content. Class two suppliers include products with a minimum of 20% local content. For the bids below 200 crores, only class one & two suppliers are eligible to bid, with the purchase preference for class one suppliers. 

The Rashtriya Svayam Sevak Sangh (RSS) with the affiliation of Swadeshi Jagran Manch (SJM) has also requested the government to make it mandate for private eCommerce websites like Flipkart & Amazon to mention the country origin of their products too. Hence the users will be able to understand, are the products of Chinese origin or Indian?

SJM co-convener Ashwani Mahajan has appreciated the move of GeM. And also mentioned that the same rule should be applied to private eCommerce sites too. They must mention “country of origin” with each of their products. Such a request comes ahead of the Commerce and Industry Ministry's meeting with e-commerce players to discuss the same cause. The representatives from eCommerce companies such as Flipkart, Amazon, Snapdeal, Nykaa, Pepperfry, and eBay will attend the meeting.

The border dispute between China & India is also getting deadly turns. The demand for Boycotting Chinese products is increasing from the many parts of India. And the government is also boosting the self-reliance and make in India movement. 

The opportunity for the Indian sellers 

If the result of the meeting makes it mandate for the eCommerce giants, then the many local sellers will be empowered. It will be an opportunity for the local sellers to come with even better products for the end-users. Create more useful products for end-users. Create products that are cost-friendly, durable, and can give strong competition to foreign products. They should try to solve the day to day problems of the users with products. 

In the end, it all boils down to usability and cost-effectiveness of the products. Many Chinese companies have established their monopoly in several product domains. With better product quality and the most aggressive pricing, they have dominated the industries, including smartphones, laptops, electronic chips, and many more consumer products.

It’s time for the Indian entrepreneurs to come forward and deliver the robust end products for the users. With the initiatives of self-reliance and make in India, the government is already promoting India made products. It's time to create complete Indian products. In the electronics sector, it is not possible to use 100% of India made components. Still, the gap can be filled by establishing advanced manufacturing facilities, skilled workforce, and better financing.

And if we talk about, the industrial sectors such as apparel, cosmetics, cutlery, lighting appliances, and many more household appliances, these sectors have a bright future. The small & medium-sized entrepreneurs can create great products for such industrial sectors. The 1.35 billion worth Indian market is open for the Indian merchants. It is an opportunity for them, create products that are worth buying.