Do you think Louis’ promo has been good? I know he’s injured - but even forgetting that a tour of second tier radio stations and record shops for signings is pathetic. Where is the play listing and proper radio/tv exposure? It pissed me off that BMG said we were all teens who knew 1D from our siblings - like wth? I’ve been to 5 Louis shows and the demo was MUCH older. I saw more younger kids at Harry’s show (but a wider demographic overall - more older people than at LTWT - I feel Louis’ fans were 80% female 18-40)
The letter is a bit cringe but I think a few home truths would do BMG well. FITF deserves exposure beyond Louis fans.
How is doing signings and meet and greets at radio stations pathetic though? Louis himself said it’s an opportunity for him to actually MEET fans in cities that may not get opportunities. I got to meet him myself at the Rough Trade signing on Walls release day and it’s an interaction that still fuels my fandom to this day.
Proper TV exposure? You do know Good Morning America is the highest rated morning show in the United States, right? That Live with Kelly and Ryan is syndicated nationally? That he did two major late night shows in the US, and I believe Fallon remains the highest rated of the late night shows. What else do you WANT?
We don’t know what UK tv promo was derailed by his injury, but the strategy clearly had him launching the record in the US and then moving to the UK. We don’t know what may be planned for this winter/spring once Louis is recovered because they are sitting on a goldmine with Written All Over Your Face, and with the TikTok dance starting to pick up steam, I would imagine it will be a spring single.
Have we forgotten Watermelon Sugar was the fourth single off Fine Line? That it took weeks and weeks and weeks for Slow Hands to hit number one? I swear to god, this fandom is all about instant gratification and when they don’t see the results they want, the instinct is to blame the teams and say they are sitting around with their thumbs up their asses. He’s gotten great promo and exposure for this album compared to Walls.
Do I wish some of Louis’ promo was different? Of course. I’d love for him to never talk about Freddie in an interview again and I’d love for him to start steering away from the “the hiatus took me off guard” narrative. But that shit is not in my control and I’m also not going to armchair quarterback LTHQ with an open letter when it is literally not my job nor is it what I’m trained in professionally. And that’s all I have to say about that.
