The newest Sharpie Clearview Highlighter commercial uses the words “comes in a new format” to communicate that it is now available in a long narrow pen and a short wide pen. I ADORE the use of “new format” to describe a physical object. I wonder how long it took them to settle on that wording, and if they landed there because they think the generation in high school and college in 2016 only recognizes IT words.
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