#sgseedexchange

Additional visuals created for social media and user-generated content featuring SG SEED EXCHANGE.

The SEED MOBILE's deployment at the Singapore Food Festival 2022 also featured an additional graphic promoting the donation of plant cuttings and seeds. The stationary version was for print while the animated version was for digital platforms.

For the swing door compartment, visual information for the donation of plant cuttings and seeds was printed on ultra clear film stickers. A small opening was also created on the seed panel to allow the deposit of edible plant seeds.

The SEED MOBILE, designed and fabricated by A Builders Society, is a modular pushcart that is deployable in multiple configurations. It serves as an activation structure where edible plant cuttings and seeds are shared during SG SEED EXCHANGE’s outreach programmes. A variety of informative visual assets were produced to be installed on the modular panels of the SEED MOBILE.

Miscellaneous visual assets created for the desktop and mobile versions of SG SEED EXCHANGE website.

SG SEED EXCHANGE’s social media page was created with content targeted to attract edible plant seed enthusiasts to use the seed exchange website. The phrase #gotseeds was suggested to be used for social media content tagging due to its tongue-in-cheek and straightforward connotations of seed possession and seed search, while customised visuals were produced for use as Instagram highlight icons.

A seed humanoid visual was crafted to illustrate how the seed exchange website and the SEED MOBILE play their part in ULAM’s ecosystem.

For seed seekers, another series of visual instructions were created in a different colour and shared on social media.