#servify

Post sales service firm Servify has raised Rs 46.5 crore ($5.7 million) in a new tranche of Series D round from CE Ventures (Crescent Enterprises Venture Capital) and Trifecta Venture. The round is a mix of equity and debt.

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In January 2019, Servify partnered with Gadgets Now to launch the Gadgets Now Awards. When I received the email from the Gadgets Now team inviting us to be a part of this event it made perfect sense to tie up with the brand - after all, Servify was all about celebrating gadgets and personal devices. Servify had built an entire platform to help the ecosystem support and helping device owners to get the best value out of their devices by protecting them through the device lifecycle journey. And Gadgets Now wanted to award the most popular and technologically advanced personal devices in the Indian market. 

The awards show had some of the leaders of the tech industry as part of the prestigious list. Servify’s presence at the show was seen in the co-branded awards logo, special booth on ground. We managed the entire show through a live coverage of the event on Servify’s social media channels. 

This led to a very exciting partnership which helped us launch not just the Gadgets Now awards, but also the TechSavvytri series. ‘Techsavvytri’ was a show where the technologically savvy host of the show Samentha Fernandes. She reviewed upcoming gadgets that are creating a buzz in the industry. Part from the reviews, the show also had Mr. Sreevathsa Prabhakar, Founder of Servify, as the resident ‘tech-spert’ who would advise viewers on how to protect their favorite smartphones. He spoke about damage protection plans, warranty extension, trade-in services and a lot more. 

Take a look at one such episode below!

The Marketing Team at Servify wanted to showcase how smartphone owners handle their devices - i.e. where and how often smartphone damage can occur and how many users are actually wise enough to protect their devices against accidental damages.

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A post shared by Servify (@servify.in) on Dec 5, 2019 at 2:59am PST

For this, we decided to survey 1000 respondents across India to understand their habits. Read more about it here.

We also pushed the inforgraphic to the media community for coverage. Here’s one such coverage we received in the Times of India!

As every tech company at its peak, Servify was looking to hire developers and was conducting a ‘tech talent hiring drive’.  We had already created a Life at Servify series to showcase how talented employees get the platform to grow into bigger roles and build their careers at Servify.  Post this, the ex-CMO at Servify, Mr. Mahesh Patil, and I wanted to create an inspiring campaign which will encourage tech-stars to apply to the lucrative opportunities which were opening at Servify. However, we had one week to execute the campaign.  So we launched the #ServifyLeap organic campaign on social media. With Linkedin as our key platform, supported by Twitter, Facebook, and Instagram, we pushed communication everyday, asking interested participants to send their CVs to the given email ID.  Take a look at the communication pieces below!

eRecycle Program for iPhones

The eRecycle Program for iPhones was a program created and powered by Servify. It was the first of its kind completely tech enabled program which aimed at collecting all EOL iPhones for safe recycling as per Apple norms. To encourage more people to eRecycle their iPhones, the program offered users special green rewards which they users could opt. During the launch, the Green Rewards included Airpods, iTunes Gift Voucer and other gift vouchers from brands like Myntra, Flipkart etc. These rewards were shuffled through the program to offer other attractive reasons, apart from helping create a green environment, to the users.

Through the program, interested users could visit the website (for those no longer using an iPhone) or the eRecycle iOS app where they could:

1) Create a Profile

2) Select the model of the iPhone they wished to recycle

3) Choose a Green Reward*

4) Select their location and date+time of preference

5) Submit their request

https://blog.servify.tech/posts/transforming-device-lovers-into-green-warriors/

We launched this program in 2017 using primarily PR, BTL and Digital Marketing. The campaign objective was to create a buzz and drive more iPhone owners to recycle their EOL iPhones.

We used a mix of organic and paid media to generate buzz. The media mix included:

1) Social Media content 2) Facebook ads 3) Influencer Marketing  4) Twitter contests 5) PR 6) BTL communication 

As the Marketing Communications Manager I was required to handle the planning, agency and vendor co-ordination, budget tracking and communication pieces. 

Through this program, approx 50,000 consumers were engaged and educated about safe eRecycling and ~3% users further registered for the program

Promotional Brochures for Apple Authorised Service Centers 

Social Media Posts

Samsung India teams up with Servify to launch Samsung Care+ that will offer protection plans for Galaxy smartphones- Technology News, Firstpost

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Press Trust of IndiaJun 30, 2020 16:20:25 IST

Samsung India on Thursday said it has partnered with Servify to launch Samsung Care+ that will provide protection service for newly purchased Galaxy smartphones.

Samsung Care+, powered by Servify, offers consumers a range of benefits to safeguard their Galaxy smartphones against any accidental, physical and liquid damage as well as technical…

Samsung Care+: Samsung India launches Samsung Care+ protection plan for Galaxy smartphones – Times of India

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Samsung has announced a protection plan for Galaxy phones in India. Called Samsung Care+, the service seeks to offer a range of benefits to Samsung Galaxy phone owners. These include extended warranty, screen protection, accidental damage & liquid damage (ADLD) along with technical or mechanical failures. The service will be available at Samsung experience stores, smart cafes, multi…