#lifeatservify

As every tech company at its peak, Servify was looking to hire developers and was conducting a ‘tech talent hiring drive’.  We had already created a Life at Servify series to showcase how talented employees get the platform to grow into bigger roles and build their careers at Servify.  Post this, the ex-CMO at Servify, Mr. Mahesh Patil, and I wanted to create an inspiring campaign which will encourage tech-stars to apply to the lucrative opportunities which were opening at Servify. However, we had one week to execute the campaign.  So we launched the #ServifyLeap organic campaign on social media. With Linkedin as our key platform, supported by Twitter, Facebook, and Instagram, we pushed communication everyday, asking interested participants to send their CVs to the given email ID.  Take a look at the communication pieces below!

It is a known fact that employees are the face of the organisation and are truly your brand ambassadors. Employees speaking of their journey with the organisation, growth opportunities, and work environment works to build not just the employer brand but also becomes a mirror to highlight that individual’s learning curve to himself/herself.

When the Life at Servify videos were created, I was managing Marketing Communications at Servify. I worked with the HR team to shortlist talent whose inspiring stories can be brought to light. Then, supported by a small team of 2 Video Graphers, 1 Director and 1 editor from FlashAndReel Productions, we shot 8 incredible stories of talented and promising employees at Servify.

Linking a few of these below. Do take a look! For more of my work on Internal Branding and Communication, visit here