#seotechnology

How Many Types of SEO Practices Exist in Digital World?

How Many Types of SEO Practices Exist in the Digital World?

How Many Types of SEO Practices Exist in Digital World?

The SEO practices adopted by marketers can be broadly classified into two categories i.e White hat SEO and Black hat SEO. But what does each of these mean? let’s find out. Note- With The change In google Algorithms And as Other Search Engines The Black Hat SEO Won't Survive IN the Long Run. (adsbygoogle = window.adsbygoogle || ).push({}); White hat SEO Quite clear from the name itself that White hat SEO refers to the most legitimate practices adhered by the marketers to gain higher rankings in the search engine result pages. The white SEO practices strictly abide by the Google’s guidelines for SEO. The White hat SEO is considered to be highly wholesome in its approach as it follows Google’s algorithms and does not aim at exploiting the loopholes in the same. The most commonly practiced white hat SEO techniques are publishing quality content on the website, HTML optimization and restructuring of the website, link acquisition campaigns supported by quality content along with manual research and outreach. The practices listed under the White Hat SEO techniques may be slow in giving results but the results-driven are much more lasting in their approach. Black Hat SEO As obvious as the name suggests, Blackhat SEO includes the practices that aim at finding weaknesses and loopholes in the Google’s algorithms in order to rank higher in the search engine result pages. These practices are against the guidelines provided by Google and overall Google’s algorithms. Thus, the practices under the label Black hat SEO are considered to be illegitimate. The wholesome level of Blackhat SEO is very low and if you ask a person who works as a spam cleaner on search engine result pages he would probably declare the wholesome level to be zero. The most common black hat SEO techniques include spam links, keyword stuffing, cloaking, hidden text, and hidden links. These practices aim at misleading the users and redirecting to the sites they didn’t vouch for. The traffic generated through these practices does not last nor are the rankings able to maintain their position on the search engine research pages. Thus, we can conclude that the rankings achieved through the Black hat SEO techniques are short lived.

How Many Types of SEO Practices Exist in Digital World? Gray Hat SEO Apart from a Black Hat SEO And White Hat SEO, there exists Gray Hat SEO as well that includes bits from both white and black hat SEO. The Gray Hat SEO mainly came into practice because of the pressure from the clients to receive results they have been paying for. The third party companies have an extra inclination towards these mixed practices forming the Gray Hat SEO. NOTE- The Various Types Of Click Baits Come IN the Black Hat SEO Techniques. (adsbygoogle = window.adsbygoogle || ).push({});

How Many Types of SEO Practices Exist in Digital World?

What are the various types of SEO currently prevailing in the Market?

There are various types of SEO techniques adopted by marketers all over the world in an attempt to mark their online presence. However, the major types of SEO  that can be used to classify the SEO practices undertaken by the marketers include On- page and Off- page SEO. We have here divided the SEO practices into two categories: On- page and Off-page SEO. But what does each of these terms mean?

How Many Types of SEO Practices Exist in Digital World? On-page SEO and Off-page SEO On-page SEO and off-page SEO On-page SEO: Refers to the activities that are carried out on the page that is to be published. Simply put, the tasks that help optimize a given page such that it appears higher on the Search engine result pages. The On-page SEO activities primarily include infusing keywords in the right quantity, inserting internal links, meta tags, Meta description, building a customized URL structure, inserting the alt attributes, taking care of the image SEO and most importantly providing the users with quality content. Off-page SEO: Refers to the activities that are performed on a page after it goes live on the web. The activities included in the Off-page SEO include sharing the post, commenting on the post to build engagement, liking the post on the social media, giving the star ratings to the post, answering the queries of the target consumers are all a part of the tasks listed under the Off-page SEO. Types of on-page and off page SEO techniques Let’s figure different types of SEO techniques: On-page SEO Backlinking: By giving backlinks to credible sites, the authority of a site increases. A backlink refers to giving the source of the site that has been referred to quote a particular information. Giving a backlink to a site that has a higher search engine ranking enables you to have a better level of credibility according to the Google’s algorithms and even the SEO Yoast recommended by WordPress. Also, if you give multiple backlinks to an authoritative site, there are chances that you are able to convince them in the future to give your site a backlink as well. Such a reciprocative action would do wonders for your site’s traffic. Infusing keywords in order of priority If you are a Digital Marketer, you probably are already aware of what is meant by infusing keywords. But what do I exactly mean when I say infusing keywords in order of priority? well in the assigned keywords as well there are subcategories: primary keywords and secondary keywords. As the name suggests, both these categories are differentiated by the order of priority. The primary keywords must occur at least 8-15 times in a content that is 1500-2500 words long. At the same time, all the provided secondary keywords must occur at least once in the entire content. The Google’s spiders when crawl into the content posted by you gain knowledge of the context of the content through these keywords. Thus, as suggested in the Google’s algorithms, the primary and the secondary keywords must be infused accordingly in the content to help Google understand better what is the content all about. Meta tags, meta description, alt attributes The meta tags, meta description, and alt attributes are an important part of the on-page SEO. The meta tags mainly comprise of the secondary keywords in the content. The meta tags help Google to read the content better and lets the search engine know the context of the content that is been posted on the web. Whereas the meta description refers to the text that is displayed along with the title on the search engine result pages. The meta description is a crucial SEO element as it determines to a great extent if the searcher will click on your site’s link or not. If you publish your blogs through WordPress, you must make it a rule to include your primary keyword in the alt text of the images. The screen readers for the blind users use the alt text to read out what is in the image. Thus, it is must be noted that in the absence of alt attributes the reader may simply ignore the image or get stuck there. (adsbygoogle = window.adsbygoogle || ).push({}); How Many Types of SEO Practices Exist in Digital World?

The types of Keywords in SEO

Search engine optimization begins with keyword finding and infusing those keywords into the content. Thus, there are various types of keywords that can be infused into the content. What are those keyword types, read on to know: Generic keywords:

How Many Types of SEO Practices Exist in Digital World? Types of keywords- Generic keywords This type of keywords are just like their name, these keywords are too generic in approach. These keywords are too general in outlook and are extremely competitive in approach. it is overall difficult to rank for. However, these keywords are included in the secondary keywords to cover all the possibilities. The websites that are able to rank for generic keywords are able to accumulate a fair share of traffic with these keywords. Also, it must be noted that a lot of marketers are not very keen on using generic keywords until and unless they are ready to invest enough in the promotions of the blog that it would finally rank at a notable position. Example- DSLR camera, red lipstick, etc. Broad match keywords

How Many Types of SEO Practices Exist in Digital World? Types of SEO keywords- Broad match keywords These keywords are a bit more specific in their approach like Mac peach red lipstick, Canon 1200d DSLR camera, and so on. Thus, these keywords are easy to rank for. Since these keywords are much more specific in approach. The broad match keywords are far more detailed so we know that a user who makes a search using a broad match keyword, what is he looking for basically. Thus, making a sale is not much of a hassle in this case nor is ranking that much of a big deal. Long tail keywords

How Many Types of SEO Practices Exist in Digital World? Types of SEO keywords- Long tail keywords Long tail keywords have simply marked themselves as the love of every content marketer. These are the most specific set of keywords that leave no scope for guesswork. One thing the marketer can be sure of while using long tail keywords is that the user is already aware of what he is searching for and is looking for a specific result. This also concludes with the fact that the probability of making a sale is much higher. (adsbygoogle = window.adsbygoogle || ).push({}); THESE ARE THE VARIOUS IMPORTANT FACTORS OF SEO IN WORDPRESS. ALWAYS KEEP IN MIND THAT SEO IS A PART OF BLOGGING NOT EVERYTHING. YOU MUST HAVE WRITE QUALITY CONTENT IN CASE YOU WANT TO GAIN  TRAFFIC. If your Content Is Good and There are no Traffic on your Website Or Blog Don't Worry. These Things Are Gonna Take Some time. These Things Will Work Slowly But surely. (adsbygoogle = window.adsbygoogle || ).push({}); Types of SEO services offered by the digital industry The Digital marketing industry has units that comprehensively offer SEO services. Every business today is striving to mark its online presence as an attempt to capture their own set of Digital consumers. Let us take a look at some types of SEO services offered by the digital industry today. Keyword Search Many companies today outsource their SEO task of searching relevant keywords according to the theme of the business. The digital marketing companies employ SEO specialists to make keyword searches for their clients as per their needs. If you are a firm that is striving to mark its digital presence and have blogged on your SEO strategy, a keyword is an important element to be taken care of. In the absence of efficient resources, it is suggested that you avail SEO services from these digital marketing agencies or a hardcore SEO agency. Creation of landing pages The pages you redirect your audience to must not be misleading as that will reduce the credibility of your site. Thus, it must be noted that landing pages occupy an important position in the SEO of a website. To perform the task of creating the landing pages effectively, you can always take help of the agencies providing SEO services. Page Optimization There arises the need for page optimization from time to time in order to increase the search engine ranking for that page. Thus, page optimization must be considered every now and then. Technical audit A technical audit is a task that requires an in-depth programming knowledge. A company may or not have such a talent amongst their resources but that must not hold them back from having their website audited. your website needs a technical audit because Google and other search engines are computers and they need assistance in understanding your site. An SEO service provider who is aware of the overall functioning of the Google’s algorithms must be handed over this task. (adsbygoogle = window.adsbygoogle || ).push({});

SOME EXAMPLES OF SEO TOOLS & FACTORS YOU NEED TO VIRAL YOUR CONTENT:--