Google dominates high-intent searches β perfect for immediate leads, bottom-funnel conversions, and services/products people are actively hunting for. Higher CPC, but often better conversion quality and faster ROI on transactional campaigns. Meta (Facebook + Instagram) crushes top-of-funnel β unbeatable for brand awareness, visual storytelling, retargeting, and scaling e-commerce impulse buys. Lower CPC, massive reach, and creative velocity still rule. Quick breakdown from real-world performance trends: β Google β Strong for immediate leads & high-intent e-commerce β Meta β Fires for brand awareness & powerful visual retargeting π° Google: Higher CPC but better conversions in many cases π° Meta: Lower CPC, more affordable scaling Most winning brands run both in a smart full-funnel stack: Meta for prospecting + Google for closing. Which one delivers better ROAS for your business right now β Google, Meta, or the combo?
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