Nobody Tells You This About Getting Hired in Digital Marketing
There is a version of the digital marketing job search that nobody talks about honestly.
You complete the course. You earn the certifications. You spend weeks learning Google Ads and SEO and social media strategy, and you genuinely feel ready. Then you apply for jobs and the silence is deafening.
It is not that the industry is not hiring. India's digital ad market is massive and growing fast. Companies need trained people. The demand is absolutely there.
The problem is almost always the same thing: proof.
Hiring managers are not filtering resumes by years of experience in the way freshers assume. They are looking for evidence that you have actually operated a tool, run a campaign, managed something real. And most freshers — through no fault of their own — finish their course with a certificate and a list of skills but nothing that shows the work.
A ₹500 test campaign on Google Ads. A blog that ranks for a few keywords. A month of Instagram management for a local restaurant with before-and-after engagement numbers. These are small things, but they change everything in an interview room.
The freshers who get hired fastest are the ones who understood this during training, not after.
Programs that build actual portfolio projects into the curriculum make a real difference here. Impact Digital Marketing Institute in Hyderabad does exactly that — their students run live campaigns as part of training and graduate with documented results to show.
If you are in the early stages of figuring out digital marketing as a career, this is the thing worth understanding before anything else: experience takes years, but evidence takes weeks.
Read more: https://impactdigitalmarketinginstitute.in/can-you-get-a-job-without-experience-in-digital-marketing/
