#seo ideas

Focus on the following big sales drivers this year, and you’ll position your business for massive growth

Whether your business is year ‘round busy or has its ups and downs throughout the year, you’re probably always on the hunt for more sales. Sales and the related revenues are the lifeblood of the business, and even a modest increase in sales can trigger downstream benefits to your bottom line that can support bigger marketing spends, more sales staff, a better online presence, and more. Here are five innovative ideas to boost sales:

1. Get social

Ok, we get it. Unless you’ve been living under a rock for the past ten years you probably know all about social media and its influence on the buying public. Engage your audience via social media and create compelling interactions between the public and your business. Partner with a reputable online marketing firm to help drive your social media persona; they’ll know the areas in which to invest to net the biggest returns.

For instance, they’ll probably tell you that YouTube delivers the highest levels of engaged website traffic, as most users spend several minutes visiting pages on the site. They may also tell you that 93% of shopper buying decisions are driven or at least influenced by social media. To boost sales this year, invest in a robust social media marketing program to supplement the grassroots marketing activities you’re already doing.

2. Automate your marketing activities

While many business owners focus on the most basic and accessible marketing principles available, those who really want to boost sales will invest in automated marketing systems that can take sales to another level. These automated management steps can integrate direct mail, online marketing, advertising, customer service, email marketing, distribution management, and more, leaving you with less to worry about and more to gain. The idea is to increase marketing productivity, not to spend more money on marketing. If you boost sales while simultaneously reduce your per-customer marketing expense, you’ll see improvements in bottom-line profit and operating efficiency.

3. Create a rewards program

When designing a rewards program, you have to think about your business model and what you’re really looking to achieve. For example, credit card companies offer cash back as a way to entice spending, which can translate into significantly higher levels of interest income down the road for the financial institution. Quick serve restaurants often create punch cards that offer a free meal for every ten bought. The fundamental driver behind a rewards program is to create repeat business and enhanced customer loyalty, so determine what it is you want and design the program around that!

4. Sponsor community events

What better way to boost sales than by creating greater local visibility for your brand? To do so, partner with businesses in your immediate market to create compelling events and marketing opportunities that can spur growth for all partner companies. Sponsor a bowling night, offer promotional giveaways at an upcoming regional sporting event, or support a business mixer that can connect businesses in your local area. Make sure that you deliver a stunning visual presentation to complement your promotional ideas and activities: think tents, tables, banners and the like. Once you have the support of the community, you’ll find that it is much easier to drive sales and earn more money.

5. Become a resource

If you primarily sell a product or service and are looking for ways to increase sales, consider becoming a “go-to resource” for your valued clients. It isn’t enough to simply list a bunch of items for sale and hope that they sell, you must also deliver client support, information and guidance. For instance, if you own a plumbing parts business, consider creating short, web-based instructional videos on ways that homeowners can complete small projects themselves. They’ll appreciate the support and guidance as well as probably come to you for the necessary parts in the future. You’ve become the resource and you’re poised to boost sales.

The five ideas above can help to form the foundation for an amazing sales strategy. Prioritize your activities and your marketing dollars and get ready to reap the rewards this year!

If you're looking to increase your Tumblr blog's visibility and drive more traffic to your site then you're in the right place. In this article, we'll be diving into the world of SEO for Tumblr and discussing how you can optimize your blog to rank higher in search engine results pages (SERPs).

Understanding the Basics of Tumblr and SEO

Tumblr is a microblogging and social networking platform that allows users to easily create and share content. The platform is built around a simple and intuitive interface, making it easy for anyone to create a blog and start sharing content. However, with so many blogs on Tumblr it can be difficult to stand out and attract visitors to your site.

This is where SEO comes in. Search engine optimization (SEO) is the process of optimizing your website in order to improve its visibility in search engine results pages. By understanding the basics of SEO and implementing the right strategies, you can increase the visibility of your Tumblr blog and drive more traffic to your site.

Keyword Research

The first step in optimizing your Tumblr for SEO is to conduct keyword research. This involves identifying the keywords that are most relevant to your blog and the topics you cover. Once you've identified these keywords, you can then use them throughout your blog to signal to search engines what your blog is about.

When conducting keyword research, it's important to focus on long-tail keywords which are longer phrases that are more specific and less competitive. These keywords are often more targeted and can help you attract a more relevant audience to your blog.

On-Page Optimization

Once you've conducted keyword research, the next step is to implement on-page optimization. This involves optimizing the various elements of your Tumblr blog in order to signal to search engines what your blog is about.

One of the most important elements of on-page optimization is your blog's title and meta description. These elements are often the first things that users see when your blog appears in search engine results pages so it's important to make sure they accurately reflect the content of your blog.

Another important element of on-page optimization is the use of header tags (H1, H2, H3, etc.). These tags help to structure the content of your blog and make it easier for search engines to understand what your blog is about.

Off-Page Optimization

Off-page optimization is the process of building links to your Tumblr blog in order to improve its visibility in search engine results pages. The more high-quality links that point to your blog, the more likely it is that search engines will view your blog as an authority on the topics you cover.

There are a variety of ways to build links to your Tumblr blog including guest blogging, social media marketing and link building. It's important to focus on building high-quality links from reputable websites in order to boost your blog's visibility in search engine results pages.

Tracking and Analyzing Your Results

The final step in optimizing your Tumblr for SEO is to track and analyze your results. This involves monitoring your blog's visibility in search engine results pages, analyzing your traffic and engagement metrics and making adjustments to your SEO strategy as needed.

There are a variety of tools available to help you track and analyze your results including Google Analytics and Google Search Console. By monitoring your blog's performance and making adjustments as needed, you can ensure that your Tumblr blog is always performing at its best.

Conclusion

By understanding the basics of SEO and implementing the right strategies, you can increase the visibility of your Tumblr blog and drive more traffic to your site. Keyword research, on-page optimization, off-page optimization and tracking and analyzing your results are all key elements of a successful SEO strategy for Tumblr.

One important thing to remember is to keep your content fresh and relevant to your target audience. This means regularly creating and publishing new content and updating older content to ensure that it remains relevant and useful to your readers.

It's also important to make sure that your Tumblr blog is mobile-friendly and easy to navigate. With more and more people accessing the internet from their smartphones and tablets, it's crucial that your blog is optimized for mobile devices.

Finally, make sure that you're using the right tools to track your progress and measure the success of your SEO efforts. Google Analytics and Google Search Console are both great tools for this as they allow you to track your blog's traffic, engagement and search engine rankings.

Overall, SEO is a continuous process that requires ongoing effort and attention. By following the tips outlined in this article, you can give your Tumblr blog the best possible chance of ranking well in search engine results pages and driving more traffic to your site.