#seo evaluation

I created this SEO strategy, originally, as a free website audit.  

Part 1 of a larger SEO strategy document concentrates on the following areas:

First Impressions

Website Structure

Specification Driven Content

Title tags

Meta Description

H1 Tags

Page Content

Function-Driven Content

Mcdonalds.com SEO Evaluation — Pros and cons.

Pros:

Good meta-description and meta-title — Fits within all the requirements and recommendations. It uses keywords that are relevant and descriptive. Looks appealing on the SERP, which attracts more traffic.

Good keyword usage/optimization – Keywords are used in the meta-tags, which helps identify the topics of your page.

SEO Friendly URL  — Every URL on this page (other than the login/sign up page) is SEO friendly.

Contains page headings — Page headings can help with emphasizing the main subject of a paragraph/page.

Uses a robots.txt file – The file that crawlers access first. This file tells Google what is and is not allowed to be crawled on your site

Site has sitemaps – Contains two (2) sitemaps, which provides valuable meta data for each web page on a website. Which also assists search engine site crawlers in crawling more intelligently.

Uses the latest version of Google Analytics.

Is connected with social media (Facebook and Twitter).

Page loading speed is optimized – Page size, HTML compression/GZIP, loading speed, Page cache, and Flash are properly optimized, allowing for faster page loading speeds.

The server is secured – URLs are canonicalized, HTTPS is applied, Server signature is off, and the server has disabled directory browsing.

Has Mobile usability—uses media query technique (the base for responsive design functionalities,

Cons:

Inline CSS —   The site uses too many (23, to be exact) inline CSS styles. Inline CSS properties can increase page loading time and make site maintenance more difficult.

Page objects — Has more than 20 HTTP requests. Too many HTTP requests can slow down page loading.

Libwww-perl Access — Site allows libwww-perl access, which enables simple attacks on the website.  Disabling libwww-perl access would make the website safer.

Microdata Schema — The site doesn't take the advantages of HTML Microdata specifications to mark up structured data, which makes it difficult for search engines to understand the content of the site.

IP Canonicalization Test —  site’s IP address doesn’t redirect to the site’s domain name, which could cause duplicate content problems if a search engine indexes your site under bother its IP and domain name.