#semrushone

Google finally gave marketers AI Search reporting in Search Console.

But the reaction from many practitioners was immediate: impressions are not enough.

If you cannot see the queries, clicks, or brand mentions behind AI appearances, it is hard to explain what drove visibility, what influenced demand, or what changed pipeline outcomes.

That is the GEO measurement gap in one sentence: marketers know AI visibility matters, but the reporting infrastructure is still catching up.

The answer is not to abandon traditional SEO metrics. Rankings, content quality, technical health, and competitor performance still matter. But they need to be connected to AI citations and brand visibility across platforms.

Semrush One brings SEO and AI visibility together, helping teams track where they rank, where they are cited, where competitors are showing up, and where the biggest measurement gaps remain.

You can do everything "right" and still be invisible on Google.

Good content? ✓ Regular posting? ✓ Professional design? ✓

Still no traffic.

Here's what nobody told me: content without keyword research is basically just journaling. You might be saying all the right things, but if nobody searches for those exact phrases, Google won't send anyone your way.

Semrush is what showed me this.

Once I could see the actual data: → What people really search for (not what I assumed) → How competitive each keyword actually is → What content already dominates the top results

Everything changed. Traffic went from 400 to 13,000 monthly visitors in 7 months.

If this resonates, try Semrush free for 7 days; it's genuinely eye-opening.

Link: https://tinyurl.com/3rrx6tnr

Are you currently doing keyword research before you write? Honest answers only 😄