Selligent expanding to US
New post published on http://emailblog.eu/2013/06/12/selligent-expanding-to-us/
Selligent expanding to US
Selligent expanding to US: the Belgium based marketing automation company will be expanding its activities outside Europe to US territory. Itās already got significant market share in Europe, serving more than 400 brands in 11 countries. Selligent offices are based inĀ Belgium (headquarters), The Netherlands, France, Germany, Italy and Spain.
A quote from the Selligent CEO, AndrƩ Lejeune:
āSelligent is very committed to providing marketing professionals with the most integratedĀ marketing campaign automationĀ and we believe this inclusion in the Magic Quadrant, combined with the massive growth we achieved in 2012, puts us in a good position to develop our business worldwide.ā
Selligent is sponsoring this weekās IMW conference in New York, the Integrated Marketing Week to reach american CMOs and marketing agencies. Selligent expanding to US territories will mean a step into a market already filled with quite some marketing automation companies. Among these are Silverpop, ExactTarget, Marketo and Eloqua, but many more smaller and larger companies exist offering marketing automation platforms and/or services.
Selligent currently has 180 employees based in the aforementioned countries. Selligentās platform is set up to handle a combination of email and other channel campaigns. Combined with a simple pricing model, the company believes it has a strong position in the new market.
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