#selenegomez

The third SG x PUMA collaboration between the sports brand and the mega star will feature rugby-inspired apparel, footwear and accessories for an effortlessly chic look.

Key apparel styles include the striped SG Rugby Shirt, available in two colorways, and the SG Hockey Dress. The SG Crop Puffer, SG Woven Jacket, and PUMA x SG Beanie are winter-time staples meant to keep you warm. Two fan favorites also make their return: Selena’s very own SG Quilted Runner, which blends Selena’s personal style and PUMA’s classic court and running shoes, and the SG Cali Suede, an evolution of PUMA’s California sneaker, to which she has given her own twist. Styles within her collection also include personal motifs again, including 92 for the year Selena was born, 48 for the year PUMA was founded, and a semi-colon, matching the sentimental tattoo on her wrist.

The SG x PUMA AW19 Collection will retail for $30-$120 and will be available globally on December 1st at PUMA.com, PUMA stores, and selected retailers worldwide. This collection debut comes on the heels of Selena’s comeback performance at the AMAs this weekend and ahead of her highly anticipated new album releasing on January 10th.