One of the most important factors for search engine pay:
Spider or Spider: Program that search engine pay use to go indexing the Web.
Back Link or Incoming Links: incoming links are coming from another website.
Black Hat SEO: SEO techniques banned by the search engine pay. On the contrary, good SEO practices are called White Hat SEO.
Search: A program that users use to search engine pay the network.
CTR (Click Through Rate) or Percentage of Clicks: is obtained by dividing the number of users who click on an ad on a Web page by the number of times the ad was viewed, is an estimate of results.
CMS (Content Manager System) or Web Content Editor: SW for managing the set of Web pages that make up a site
CPC (Cost Per Click): The value charged when a user takes a click on an advertisement on our website.
Cross Linking: Link exchange between several different Web, we put a link to our search engine pay website to receive one reciprocal exchange
Keyword Density: The ratio of occurrences of a word or phrase in the total number of words that make up a text. Must be about 5%
Directory: A place where you can find a list of Web that have added the person, is usually classified into categories Beg: search engine pay DMZ
DMZ: the directory is most important, followed by the Yahoo directory.
Or RSS Feed: Is a channel to share content on the web. It is used to disseminate updates to users who have subscribed to a reader.
Google AdWords: is the tool you use PPC advertising with Google to provide ads that are displayed on the top and the right side in the search results. Google charges the customer for every click made on the ad.
Google Analytics: Google tool to analyze visits to a Web site, sites, browser, operating system, screen resolution ...
Google: is the search engine pay bot used by Google
Google Panda: Google's search algorithm, which penalized the contents copied from Web sites and link farms.
Google Penguin: most recent algorithm of Google search engine pay, more refined than the Panda, which rewards even much more quality content
Impressions or Impressions: The number of times people see a web page or ad.
Indexing and Indexing: A method by which Web pages are classified in the database search engine pay.
Landing Page or Landing Page: Web page to which a user comes after pressing the link a text ad. Generally you get to the website where the product is offered ad
Link Building: A technique used to get inbound links to a Web site search engine pay.
Keyword or Keyword: That word or expression that defines a Web site that is used for indexing approach.
Meta Tags and Meta Tags: Tags found in any webpage, and offer help information seekers.
PR or Page Rank: numeric value of 1 to 10 which provides an indication of the importance that Google gives a website. Search engine pay is not a linear scale, so that the gap between PR and PR is much greater than between PR and PR.
PPC (Pay Per Click) or Pay Per Click: How to advertise on Google, the value of each click depends on the words, the region and the schedule.
Bounce Rate:% of visits to a page that leave right away. Can you give us an idea of www the product is for the user, if the value will stay, but will leave soon.
SEN (search engine pay) and Search Engine Marketing: Marketing Techniques to promote ads to your website, an example is Google AdWords
SEO (search engine pay) or Search Engine Optimization: Search the same as the SEN without investing money in advertisements, using various techniques such as proper content, page indexing, keyword density ...
SUMO (Social Media Optimization) or Social Media Optimization: is a technique like SEO but through social networks like Facebook, twitter or Google+
Sitemap or Sitemap: XML format file generated for the search engine pay. It has the internal structure of a Web page is the skeleton of the Web
URL (Uniform Resource Locator) or Uniform Resource Locator: unique address that identifies a Web page.
Search Engine Pay - The Truth About it!
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