#sapbrim

Each revenue model in media comes with its own billing logic, and running subscriptions, usage-based access, and ad-supported tiers side by side on legacy systems is where invoicing errors and revenue gaps quietly build up. SAP BRIM handles all of it from one platform, and Acuiti Labs configures it to connect directly with existing media systems so activation, provisioning, and billing run in sync rather than chasing each other after the fact.

Running subscriptions, pay-per-use models, advertising revenue, and licensing through separate systems is where media and tech companies start losing track of what they are owed and when. This case study covers how Acuiti Labs implemented SAP BRIM for a global Commerce Media company, going live with 12 entities across their Commerce MAX business line, handling a BRIM upgrade from 1909 to 2109, and integrating with Salesforce and external usage processing systems in the same engagement.

Running different regulatory requirements for revenue recognition, tax, and billing across markets in parallel is one of the quieter but persistent challenges for hi-tech companies scaling globally, and it gets messier when the billing system was not built to handle it. SAP BRIM gives hi-tech teams the compliance framework and billing flexibility they need in one place, and Acuiti Labs builds the implementation around each company's product mix rather than a generic rollout template.

With AcuitiAirport, Acuiti Labs uses a phased approach that gets airports to pilot deployment within three to six months and full scaled rollout by month twelve, which is significantly faster than a ground-up SAP implementation. The platform handles the full revenue mix from dynamic airline tariffs and parking to retail agreements and subscription services, with real-time cash flow visibility built in from day one.

Quote-to-Cash is the end-to-end revenue lifecycle spanning quoting, contract management, billing, invoicing, revenue recognition, and cash collection, and when automated through SAP BRIM, it becomes a strategic driver of financial performance and customer experience. Q2C automation eliminates manual handoffs across CPQ, subscription order management, convergent charging, and revenue accounting, accelerating cash flow, reducing leakage, and ensuring IFRS 15 and ASC 606 compliance at scale. Acuiti Labs brings deep Q2C and SAP BRIM expertise across telecom, SaaS, media, utilities, and mobility, delivering transformations that generate measurable outcomes across every executive function. 

SAP Subscription Billing is a cloud-native recurring billing platform that manages the complete subscription lifecycle, from pricing configuration and billing automation to revenue recognition under ASC 606 and IFRS 15, within the broader SAP BRIM suite. It connects subscription order management, convergent invoicing, and accounts receivable into a single governed workflow, eliminating the manual effort that limits scale across telecom, SaaS, media, utilities, and mobility. Acuiti Labs delivers end-to-end SAP Subscription Billing implementations, from roadmap through go-live, ensuring compliant, scalable recurring revenue management from day one. 

SAP BRIM automates complex billing, revenue recognition, and Quote-to-Cash processes across subscription, usage-based, and hybrid business models, giving enterprises the financial control and operational scale their revenue operations demand. From reducing revenue leakage and accelerating cash flow to ensuring IFRS 15 and ASC 606 compliance, SAP BRIM delivers measurable impact across every C-suite function. Acuiti Labs specializes in SAP BRIM implementation across telecom, utilities, media, SaaS, and mobility, using pre-built accelerators to reduce risk and accelerate time-to-value. 

Quote-to-Cash platforms outperform legacy ERP billing across every dimension that matters to modern revenue operations, from subscription flexibility, real-time pricing, and contract lifecycle management to automated ASC 606 and IFRS 15 compliance. Where legacy systems rely on manual processing, static pricing, and offline reconciliation, Q2C delivers unified, API-driven automation across quoting, billing, renewals, and revenue recognition. Acuiti Labs deploys SAP BRIM-powered Q2C solutions that help businesses eliminate billing inefficiencies, reduce revenue leakage, and build a scalable, future-ready revenue operation.