Big claim? Sure. Is it the truth? I’ll let you decide.
Picture hip hop in 2003. Baggy jeans, oversized jerseys, excessive gold jewelry, du-rags! America’s catastrophe. But in retrospect it was our gospel. Rappers such as 50 Cent and Fabolous let us know they came from the streets and that was the only way to be.
Fast forward to 2006. An actor of the “Degrassi: Next Generation” fame drops a mixtape titled Room for Improvement. He was Canadian and “wheelchair Jimmy” so the hip hop community patted him on his back and sent him on his way. Then he drops Comeback Season. Packed with a strong r&b influence, he knocked on the doors of hip hop and some answered.
Singing and rapping? We heard of it before. Extremely emotional and insightful on life? We had rappers of that persona too. All wrapped into one? Uh oh. No one had ever packaged themselves as such. So a tempted risk he remained.
Then the Holy Grail came to fame, So Far Gone. With the smash Best I Ever Had, Houstelantavegas, and a co-sign from Lil Wayne, Drake propelled into fame. He was the new voice of rap. We no longer had to be shot 9 times or struggle with 10 baby mothers – we could be in tune with our feelings and sing Jon B samples with the upmost respect.
Time and time again they try to tear down what is the base of Drake. “He’s too emotional, he’s Canadian, he’s soft” and yet, he’s paid. Any and every song he’s on is in the top 100 (Ask Rick Ross, French Montana, Big Sean).
Kids of suburbia and the hood can join and rap of their relationship issues with no shame. Drake erased the concept of soft being detrimental to mainstream.
Ask yourself, how long can you rap and exploit the street life after a third album?
Rick Ross, I’m expecting an answer back. No shade of course.