Media reports have been pointing out that marketing tactics are making the most of a guilty conscience to help sell more personal development books.
An article that was published on the Globe and Mail website suggests that some marketing strategies are taking advantage of our sense of guilt to sell more self-help products. Mr Thomas Allard, an expert in marketing and behavioral science at U.B.C, says that feeling guilty is one of the best motivators around to help people get motivated to turn their lives around. But have some marketing companies tapped in on this finding to enhance sales in the personal development sector?
With a number of marketing strategists having been seen using such a strategy to sell more books, Peter Halm, official spokesperson for Andy Shaw's self-help giant "Saltori Thinking" says that such methods of marketing would actually defeat the point of the object of self-help, adding: "Self-development books have to be embraced by the user, not act as a one-stop shop for a guilty conscience."
Halm also pointed out that While some companies would try and make people feel guilty about how much they had eaten over the Christmas period in order to promote fitness and weight-loss books, that self-improvement books just didn't work that way, adding: "Take Andy Shaw's self-help course for instance. It just hasn't been designed for people to feel better about themselves for a couple of days, it's been designed to be a lifetime buddy, as well as helping them to achieve inner peace and psychological stability."
The "Saltori Thinking" course, which has global followers coming from nearly 140 nations, has been accredited with a number of positive comments that would appear to back up Mr Halm's claims. Seen on the official saltori.com website, J.P says: "If you're ready to have your life changed for the better, but still question yourself why you've never been able to succeed when others do, then this personal development system is definitely for you." Another verified user B.A. has described their experience as: "These aren't books to be left on the shelf. They need to be read on a daily basis, soaked up and chewed over. This self-help system is about setting a working structure for the rest of your life, one which cannot be hurried."
Anyone interested in completely changing their life round for the better, "Saltori Thinking" complimentary PDFs are ready available to download from www.saltori.com, where a number of video testimonials can also be seen.
