#salesplays

The dilemma is so common its almost pop-culture. We start the new year with resolutions – commitments to do better! Most commonly we talk about getting into shape physically, or recommitting to a financial plan. We set a goal. We work on the goal for a week.

Sometimes the Human Experience doesn’t always match up to what we want it to be. Whether in business or our personal life, we face a series of human faults - both our own and that of other people. But there is something you can do to make your experience and those of the people around you better. This solution centers in an attribute too frequently underplayed: Integrity. Believe it or not, it is key to any sales system.

Relationships are the lifeblood of a successful business operation. Without them, businesses dry up, wither, and die. The best leaders and top executives focus on relationship management every day. When they do so, they out-pace and out-perform their competition. Customers flock to them, and they stay with the brand.

"As a leader, she doesn’t know what really goes on with us in the trenches."